Louis Vuitton – Fashion Eye Photography Books: Vienna, Hong Kong and Deauville

Celebrating the art of travel since 1854, this autumn Louis Vuitton is setting off again for new horizons, with the publication of three additional titles in its fashion eye series of photography books: Vienna by Stefanie Moshammer, Hong Kong by Frank Horvat and Deauville by Omar Victor Diop. As with the previous titles, each book reveals a country, region, city or place through the eyes of a fashion photographer.

With affection and wit, the Austrian photographer Stefanie Moshammer plays on familiar clichés about Vienna and offers an unexpected portrait of her hometown, while a selection of largely unpublished black-and-white images of 1960s Hong Kong by the Italian-born French photographer Frank Horvat reveals a city whose teeming streets never seem to grow weary of their thronging pedestrians. For his part, the Senegalese photographer Omar Victor Diop trains his lens on Deauville, the iconic seaside resort on the Normandy coast, exalting its streets and edifices, but also exploring its connections with his native Dakar.
A natural fit for the soul of travel, photography is an evident form of expression for Louis Vuitton, whose editorial process makes sure that the book is granted the status of a medium in its own right, with the singular aim of continually renewing its visual vocabulary. Fashion Eye is a tailor-made series: each type of paper or binding, each layout, and sometimes even the printing processes used, in keeping with artisanal tradition, serve the title at hand. For a book is first and foremost the work of an author, a designer and a printer.

Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work, with images in colour and/or black and white. Each book in the series features an ample selection of large-format photographs, accompanied by biographical information and an interview with the photographer or a critical essay. Fashion Eye gives rise to an unprecedented dialogue between emerging talent, seasoned photographers and fashion photography legends. It confronts contemporary creation with little-known archival treasures to create a collection of invaluable reference works, as much in terms of its approach as its aesthetics.


Embracing the opportunity to work on a project about her native city, Stefanie Moshammer brilliantly crafts visual stories that combine myriad layers of interpretation as she follows the avenues opened up by her formal exploration of elements ranging from the staging of scenes and abstraction to screenshots.
Taking as her starting point the space occupied by Vienna in the collective imagination, along with all its clichés, she delights in entangling her readers in the Austrian capital’s physical and mental mysteries, drawing inspiration from its seminal figures and important historical places, but also eliciting more self-reflective moments, imbued with poignant intimacy.
The result is a narrative like no other, where past and present engage in a rambling conversation in order to better give shape to a certain vision of what Vienna is… or is not.


Born in 1988, Stefanie Moshammer is a visual artist whose practice plays out at the intersection of empiricism and experimentation. After having earned a diploma in textile design from the Viennese fashion school Modeschule Hetzendorf, she studied graphic design and photography at the University of Art and Design Linz, before taking courses in advanced visual storytelling and in social and cultural anthropology.
Moshammer is the author of several books, including Vegas and She (Fotohof Edition, 2015), Land of Black Milk (Skinnerboox, 2017), Not Just Your Face Honey (Spector Books, 2018) and Each Poison, A Pillow (Images Vevey, 2023).

She has received numerous prizes, awards and other honours, and her work has been published in various print and online publications such as i-D, Art – Das Kunstmagazin, ZEITmagazin and Harper’s Bazaar. Her photographs have been exhibited at galleries and museums in Austria, but also across Europe and inthe United States, China and South Korea.


In 1962, the German magazine Revue asked Frank Horvat to team up with the writer Dieter Lattmann to create a number of features on major cities around the world. In late 1962, the duo thus arrived for a stay in Hong Kong,then under British rule, which had been seeing a massive influx of refugees from China over the past 10 years.
Horvat was fascinated to discover a dense city laid out vertically, packed with people, dwellings, objects and symbols, where empty space was unimaginable. It perfectly suited the photographer’s style because he liked to compose his images in black and white, filling the frame with his subject. As a large part of the commissioned work was not included in the published article, most of the images appearing in this book have never been seen before.


Born in Italy in 1928, Frank Horvat grew up in Switzerland. He made his way to Paris in 1951, where he met Henri Cartier‑Bresson, one of the founders of Magnum Photos, whose influence would be decisive for him. Horvat settled in Paris in 1955 and rapidly gained recognition through his photographs taken with a telephoto lens and his interest in capturing nightlife scenes in the French capital. His sharp journalist’s eye would serve him well for his fashion images, featured in publications such as Jardin des Modes, British Vogue and Harper’s Bazaar. Favouring shots taken in the streets, he brought a freshness and vitality to fashion photography, thus playing a key role in its revival.

After his round-the-world trip for Revue in 1962 and 1963, Horvat rarely worked again as a photojournalist. Beginning in the 1970s, he turned his attentions to more personal work, with each project giving rise to a book or an exhibition. He died in Paris on 21 October 2020. Horvat’s work has been the subject of many retrospective exhibitions, the most recent of which was presented in 2023 at the Jeu de Paume in Paris.


Omar Victor Diop has attracted notice through works bringing together a visual artist’s sense of colour, atmosphere and composition, the world of fashion, and portrait photography. In 2022, with the aim of presenting a creative residency hosted by the Planches Contact festival as a title in the Fashion Eye series, he was invited to Deauville, where his project emerged as a trek through the streets of this seaside resort on the Normandy coast, whose landscapes reminded him of the Atlantic Ocean beaches of his Dakar childhood. Diop redraws and heightens the impact of the resort’s houses and other buildings, making them the theatre for a personal odyssey, with cameos by other characters and alter egos, all manifestations of his inner thoughts as a Dakarois abroad.
This new series, perhaps the first one by Diop that is truly autobiographical, juxtaposes present and past, composite identities, and the values, traditions, voices and ideas of different cultures.


Born in Dakar, Senegal in 1980, Omar Victor Diop was brought up there and now divides his time between his birthplace and Paris. Fascinated by photography, literature and history from a very early age, the convergence of these interests became fertile ground for his vivid imagination, leading him to hone his talents in several art forms, from collage and creative writing to fashion and textile design. An invitation to take part in the ninth edition of the Pan-African photography biennial. Rencontres de Bamako (Bamako Encounters), held in 2011 in Mali, marked the beginning of Diop’s professional career as a photographer.

His works are in the permanent collections of major institutions and have been shown at exhibitions as part of high-profile international events. Diop’s images also appear regularly in magazines around the world, gracing the pages of Harper’s Bazaar, Spanish Vogue and Madame Figaro, among others. His first monograph, Omar Victor Diop, was published by 5 Continents Editions in 2021.

Photos Copyrights: Louis Vuitton

My inner equilibrium

The last few weeks have been demanding and exhausting. I learned from this that I have to do more for myself. Maintaining an inner equilibrium and just taking a break from everyday life and relaxing. So i decided to treat myself to complete relaxation.

28° 7′ N / 15° 25′ W

Royal comfort
After only a 20-minute drive from the airport, a truly majestic and impressive view of the «Santa Catalina, a Royal Hideaway Hotel» in the centre of Las Palmas in the north-east of Gran Canaria opens up in front of me. I’m actually here! Being close to the centre, I can go shopping, visit the old town and eat out. Being close to the beach, I can treat myself to sun, sand and sea. But this shouldn’t be all. The colonial-style park in front of the hotel affords me a clear view of the latter and the impressive pool area. I am immediately aware of the charm of the hotel as soon as I enter the hotel lobby – greeted by authentic friendliness, I immediately feel welcome and well cared for. This friendly colonial style is reflected in the room.

Pleasure on all levels – gastronomically as well as optically
Before I go to «La Bodeguita» for dinner, I explore the park in the middle of the city in which the «Santa Catalina, a Royal Hideaway Hotel» is located. Lined with beautiful plants, extensive water features meander through the grounds. I treat myself to a drink before dinner in the Carabela Bar. The classic atmosphere, paired with the finest cava, sweetens the unobstructed view of Dormas Park in front of the hotel. The pianist contributes to the fact that I, in turn, completely immerse myself in the comforts and just enjoy it. At dinner, I treat myself to a selection from the menu. Of course I start with Jamon Iberico. A must in Gran Canaria. Surprisingly, the waitress recommends that I add cheese. This is a specialty of Gran Canaria. What is also surprising is that it is served on every occasion – not just at the end of a meal. As an absolute wine lover, I let myself be served with beautiful wines from the Canary Islands. I’ve never drunk any of these, but now I’m a true admirer of Canarian wines.

Ah, how beautiful life can be. Perfect location, fantastic weather and then the culinary delights.

Good morning Las Palmas
It was a restful night, so I go to breakfast full of energy. I fortify myself with everything my heart desires in the middle of the park that surrounds the hotel. This is how a day can start. Invigorated and in a good mood, I go to the old town in Las Palmas. A 25-minute walk takes me to the historic city centre. The houses express their history and each one is special in its own way. The cityscape is also unique. The houses are colourfully painted, each one different. This produces a colourful cityscape – as colourful and diverse as my trip so far.

After returning to the hotel, I check into the spa and let myself be massaged properly. My back and neck are in dire need of treatment. Relaxed and loosened up muscle by muscle, I head to the rooftop, where I treat myself to a nice drink by the pool. With a view of the park and the sea, I relax and let my thoughts wander into the distance.

Relaxed and rested, I’m ready for the culinary highlight of the «Santa Catalina, a Royal Hideaway Hotel». The Poemas restaurant, which has been awarded a Michelin star.

The restaurant is the brainchild of brothers Juan Carlo and Jonathan Padrón, who present an 11-course tasting menu with convincing elegance, inspiring connoisseurs with its lightness and precision. The service provided, highly professional but in no way formal, guides the guest through the menu. The sommelier accompanies each individual course with regional wines from Gran Canaria in such a perfectly coordinated way that the entire evening becomes an unforgettable experience and can compete with the most renowned restaurants in the world.

At the end of the set meal, the actual star of the show visits our illustrious group. Icíar Pérez, who enjoys the trust of the Padrón brothers as Executive Chef, answers questions about her thoughts. What is impressive is that Icíar Pérez is only 28 years old and is already showing off her skills at such a high level.

Side note:
The oxtail sandwich with fermented pepper mayonnaise ranks among the top 3 dishes I’ve ever eaten.

360 sunny days a year
The high number of sunny days, combined with an extremely pleasant climate, encourages you not only to devote time exclusively to the culinary temptations, but also to enjoy the diverse landscape. So I decide to take a tour, the Royal Experience, to the north of Las Palmas. There I visit a market that was built in a former water reservoir, to purchase regional products. A visit to a cheese factory owned by the cheese world champion of 2009 makes me realise once again how rich the island is in terms of culinary delights. Cristóbal Antonio Moreno Díaz is an original who produces his sheep’s cheese using traditional methods and with a lot of passion. During a stopover at a reservoir in Artenara, I take a lakeside picnic that is second to none. The crowning and majestic end of the tour is a visit to the Artenara area, where I get an exclusive look behind the scenes of the Agala winery, which grows the vines at altitudes of up to 1,318 m and produces fresh white and red wines from them.

Las Palmas – see you soon.

Photos Copyrights: Santa Catalina Royal Hideaway

That’s what’s up!

Where actually is hope?

Almost unnoticed, a small but subtle depression has entered our luxurious suburban villa. Just like the lousy weather of the last few weeks, it slowly crawled up the walls and settled in the corners. At a time of war being fought so visibly in the middle of Europe, a pandemic that has just been overcome, and with the next economic and banking crisis already looming – is anyone surprised if mental health has taken a back seat?

The first step to fixing a problem is to identify it! We need some momentum in the pad, so I roll up the sleeves of my RRL shirt and wait for a spark of inspiration! When Adam, my can opener and housemate, comes home from work hours later, I’m still standing and trying to organise my thoughts. Meanwhile, a certain hopelessness has spread and is beginning to grip my heart icily. This eternally bad news – I’m so sick of it! How is a tomcat supposed to handle all this?

Adam has probably been standing for quite a while and looks on with concern as I stand in our living room, as though rooted to the spot, staring blankly, just like a living decoration. After a half-hearted attempt to cheer me up, he finally disappears into our luxury spa bathroom. In the meantime darkness has fallen and I stare silently into the blackness. Hope hasn’t made even a brief appearance, it’s stayed where it is – nowhere to be found. Suddenly loud music comes from outside. «Grönemeyer kann nicht tanzen,» bellow Die Ärzte from a car radio, and the beat of the music takes up residence in my ears immediately. Suddenly my toes start to wiggle. The music slowly awakens me from my stupor and pushes away the resolute cold. Excitement slowly rises from the icy ground into the tip of every single hair. Then I start to move, tapping out the beat with my tail, making irregular movements and finally sweeping through the room with wildly flailing arms and seemingly spasmodic motions. Grönemeyer can’t dance? But I can and I dance away all the frustration from my tomcat soul. In an expressive display of contemporary dance, I jump, roll, fall, rise up, tumble around … I stretch my arms to the sky, my breathing is unrhythmic, my gaze maniacal. The living room is has been left in complete confusion, but my negative thoughts have disappeared. No more musty melancholy! What a relief, I am infinitely grateful for the moment!

Adam stands in front of me like a ghost in white silk pyjamas and stares at me with huge eyes. Loud music blares from the stereo. «Have you lost your mind?» he blurts out. «No, hope, but I found it again,» I reply impatiently, like everyone in the know. Adam looks at me in horror. «But, what’s the matter?»

«This is the matter!» I spit out, laughing diabolically into his surprised face, slam the living room door and continue dancing, gesticulating wildly. It wouldn’t be me if I didn’t capitalise on my experience. Just hours later, our hobby room has been transformed into a dance hall with a powerful music system. With the euro sign in my eyes, I rub my paws and eagerly post «hope» on all channels of the World Wide Web.

Copyright Illustration: Manuela Dona

Welcome to the third dimension with H. Moser & Cie

Neuhausen am Rheinfall, March 29th, 2022

Three-dimensional power. This is what will strike you when first seeing the Pioneer Cylindrical Tourbillon Skeleton from H. Moser & Cie. With this skeleton model, the Schaffhausen-based Manufacture has taken a new approach to its cylindrical tourbillon movement, which applies the principles of H. Moser & Cie.’s expertise in this area. Under a slightly domed sapphire crystal, reflected in the curve of the sub-dial featuring Globolight® inserts, the one-minute flying tourbillon equipped with a cylindrical hairspring is especially eye-catching. Without a doubt, this is a dramatic, sculptural piece, but one which can be worn every day thanks to its balanced proportions and water-resistance up to 12 ATM.

H. Moser & Cie. cultivates the art of contrast. For this piece, the company consciously selected the Pioneer case. With its contemporary and adventurous look and feel inspired by the industrial world, it showcases the HMC 811 three-dimensional Manufacture calibre, designed to be a true work of art. This large, fully skeletonised movement with a 34 mm diameter enhances the “balletic dance” of the one-minute flying tourbillon, equipped with a cylindrical hairspring at 6 o’clock. Invented in the 18th century, the cylindrical hairspring rises perpendicularly around the upper stem of the balance spindle. A frequent feature on marine chronometers at the time, it offers the advantage of developing concentrically. Thanks to the cylindrical hairspring, fitted with two Breguet curves attached at two points, friction on the pivots is reduced and the isochronal properties improved, even more when the hairspring is combined with a tourbillon as is the case here. Today, the cylindrical hairspring is particularly difficult to produce because it requires very specific know-how and tools. The teams at Precision Engineering AG, H. Moser & Cie.’s sister company, had to remaster this expertise, as each cylindrical hairspring is shaped by hand, taking ten times longer to produce than a traditional hairspring.

At 12 o’clock, a small, domed sub-dial reflects the curve of the sapphire crystal and features the company’s signature colour, Funky Blue fumé. The white H. Moser & Cie. logo has a certain subtlety about it, while the indices are much bolder: created using Globolight®, a ceramic-based material containing Super-LumiNova®, these add to the three-dimensional nature of the piece, as do the inserts which top the hour and minute hands, also in Globolight®.

A skeleton model of the new HMC 811 calibre is used here, on both the front and the reverse side, where a large, gold and fully open rotor oscillates. The beauty of this movement is further enhanced by the lightness of the flying tourbillon, which twirls gracefully under the sapphire crystal. The Pioneer Cylindrical Tourbillon Skeleton represents an important step for H. Moser & Cie., as it enters the skeleton watch segment and defines its own principles for this type of watchmaking.

The Pioneer Cylindrical Tourbillon Skeleton model features a black alligator leather strap, but can also be worn with a steel, rubber, textile or kudu leather strap, providing a variety of options. Even with its powerful yet elegant aesthetic, this dramatic piece is highly wearable thanks to its 15.3 mm thickness. Water-resistant to 12 ATM, it can be worn just as easily with a shirt as it can for sports or setting out on an adventure.

H. Moser & Cie.’s own and unique take on Haute Horlogerie.

Editor’s Notes

Life is pure courage in which we defy the fear of losing something. We have to learn to see what we can gain. This new edition is entitled desires. They actually show us what we really want in life and in this issue we want to satisfy that feeling. In this current
edition of ADAM there is a complete “Hot-List” of things for living in the moment and stories about people who have created their own present moment – notably Dieter Meier and Boris Blank, the sound creators of Yello or the trend researcher and humanitarian Li Edelkoort. What do they have in common? They live precisely now! Prosper and Martine Assouline created books with a rarity value, under a brand of the same name. They are a treasure chest for all literary aesthetes among us. Here is an ultimate selection of the great collections.

“The virtual world needs tangible things.”

Are you now ready to live life to the full ? We have leased some confidence, because ultimately we have most things under our own control. An edition full of positive vibes – so start reading or start living.

Side Notes

Las Vegas consumes THE SAME AMOUNT OF ELECTRICITY as the entire country of PERU

THE GREENLAND SHARK (also known as the gurry shark) is the vertebrate with the highest life expectancy. It can live up to approximately 400 years old. In the animal world this age is only surpassed by the Arctica islandica (over 500 years old) and the Antarctic giant sponge (approx. 10,000 years old).

Scorpios can endure 200 times more RADIOACTIVITY than people.

ADAM’s Bucket List

1 Brixen

Feel like some mountain magic? The Forestis is a retreat surrounded by nature, where we can perceive time again. The large-scale beauty, which this retreat offers anew every second, is perceptible, when looking from one of the tower suites onto the wonderful backdrop of the Dolomites. In the morning, at lunchtime or in the evening – you can become inspired among the treetops, with a glass of Sauvignon Blanc “Quarz” from Terlan and the most impressive mountain range in World heritage.

2 Buje

The San Canzian Village & Hotel is a location that captures you through its architecture, which perfectly combines country and modern, old and new furnishings, and gives the guest the opportunity to experience Istria in a completely new light. The resort does not only stand out because of the individual access to guests and the premium service of a 5-star hotel, but also in the way it fuses its unique concept, culture, modern art and locally influenced design.

3 Gonnesweiler

In the middle of nature. Built near the lake. And for that very reason so joyful. A free spirit. And down-to-earth all the same. Situated at an exposed location on a small wooded cape – with a magnificent view over Lake Bostal in Sankt Wendeler Land. Constructed between the security of the forest and the expanse of the lake. Interwoven with regional, cultural history. I want to stay here.

4 Zurich

Stylish comfort meets elegant design. In the Sorell Hotel St. Peter a meeting place has been created under the architectural management of Andrin Schweizer, a  gem in the middle of Zurich’s inner city. Functional furnishings fuse with design and offer a generous character  of cosiness.

Photos Copyrights: © Forestis, Seezeitlodge Bostalsee, Sorell Hotel St. Peter, San Canzian Village & Hotel