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Hugo Boss

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BOSS and Porsche host a joint event in New York

With Formula E Season 5 set to come to an electrifying conclusion in New York this weekend, BOSS and Porsche teamed up to celebrate the innovative street racing series and reveal new facets to their unique partnership.

Hosted by HUGO BOSS CEO Mark Langer, the #RaceAhead event took place at Pier 17, overlooking Brooklyn Bridge. More than 500 guests enjoyed a sneak preview of the innovations arriving in Formula E Season 6 and the Porsche x BOSS capsule collection for Fall/Winter 2019. The new Porsche Motorsport Teamwear by BOSS was also unveiled for the first time in New York. Notable guests such as Dylan Sprouse, Barbara Palvin, Mark Webber, and Nico Rosberg, were also in attendance for this captivating celebration.

Merging innovation and sophistication, the Porsche x BOSS capsule takes inspiration from the sleek lines of a Porsche sports car, and includes both tailoring and smart- casual pieces. Sharp silhouettes, powerful details, and distinctive curves are all engineered to perfection, to highlight the powerful design ethos of both brands.

HUGO BOSS began its partnership with FIA Formula E in 2017, and joined forceswith the icons of the automobile industry, Porsche, in 2019, continuing the brand’slong and successful association with motorsports.

The final races of the Formula E season took place Saturday, July 13 and Sunday, July 14, at the Brooklyn Cruise Terminal in Redhook, Brooklyn.