Fast, durable and strong – fully electronic sports cars are the sparkling highlight in the electric car world and now you can enjoy the almost silent driving pleasure over increasingly longer distances.

From zero to one hundred in 3.7 seconds, 598 horsepower under the hood, fully electric and a range of up to 504 kilometers –that is the Taycan GTS Sport Tourismo. When Porsche presented the first model of the Taycan in 2019, it was a milestone in the history of the company. And in the history of the sports car. An electric speedster that does not have to look for the next power socket after just a few kilometers to feed the hundreds of horsepower. The Taycan has wholeheartedly earned the attribute «sporty». Virtually without a sound it accelerates up to 250 km/h – when officially permitted – defying every criticism that a fully electronic vehicle can never earn the title «Sports car».

Since as early as 2014, fully electric sports cars have been competing in the FIA Formula E Championship. It was only a matter of time before the technology would make it onto the roads as a series vehicle. Nevertheless, it was still difficult to imagine. The issue of distance coverage remains to this day criteria number one together with the charging options, when it comes down to purchasing an electric car. And that a car with hundreds of horsepower can drive hundreds of kilometers at top speeds, well – it was never a certainty.

No way? And all of a sudden it’s here!

The car manufacturers proved us wrong and bestowed on us pure driving pleasure. And they are not stopping there; the number of models is constantly increasing. Lexus just recently presented its fans with the new horsepower-laden and fully electric vehicle. Currently without a name, but they promise a sprint from zero to hundred in a low two-second range and a coverage distance of up to 700 km. Then there is also the Audi RS e-tron GT. It also leaves 400 km behind it with one charge, also accelerates from zero to one hundred in 3.7 seconds, has over 475 horsepower and is 80 percent charged in roughly 22 minutes.

In May 2021 it was also made known that in 2026 a fully electric Lamborghini would come off the production line. There have also been reports from Maranello. At Ferrari they are working under the name  «Project F244» on the first 100-percent E-Model. It should be manufactured in 2024. It will resemble the new Purosangue, so they say in Italy. And it will be the new and first SUV from the Italian sports car legend.

And let us, of course, not forget the Tesla Roadster. It manages zero to one hundred in 2.1 seconds. It drives a maximum of 400 km/h and has a coverage distance of up to 1000 km! And just to make sure that everyone can see how much fun it is to drive this car, the roof is made of glass and can be removed. It’s hard to envisage more fun. Simply electrifying.

Photos Copyrights: Tesla, Audi, Porsche, Lexus

In 2009 Porsche presented the Gran Turismo Panamera, the first series-production, four-seater model in the company’s history. 12 years later it is clear that it was worth taking the risk.

Almost a quarter of a million models sold, that figure sends out a clear message: the last attempt was worth it. When Porsche presented the Gran Turismo Panamera in 2009, some fans were not immediately enthusiastic. A saloon with a large boot and space for 5 people? This type of model was hardly entitled to bear the Porsche name. Porsche and especially the Porsche 911 are synonymous with two-seater sports cars – emergency seats are not really seats. And you also do not really need a boot; the PS concealed under the bonnet makes it possible to travel around half the world in just one day.

Nevertheless in 2009 Porsche were ready to go into series production. With a model that combined the performance of a sports car with the luxury and variability of a travel saloon. And because it was unusual, no effort was spared in the presentation. Media from all over the world arrived on 19th April 2009 at the 94th floor of the World Financial Center in Shanghai to celebrate the premier of the Panamera. The ride in the elevator, in this case up to 400 metres high, took only one minute. No one could have guessed that for several hours that day more than 60 employees had taken the car up in the same elevator in an upright position and using whatever means necessary, even a sleigh.

Dr. Michael Steiner, Porsche director for research and development and at the time first series director for the Panamera made the statement, based on Wiedeking‘s height and his firm objective that the Panamera should not be longer than five metres, but should still provide the absolute maximum space:

When things do not always work out on the first go

G1 is the internal name for the first Panamera model, of which ultimately over 161, 000 models in total were sold worldwide, before the model gained a successor. Incidentally, the G1 had diverse predecessors that however did not make it past the «prototype» status. The concept «A Porsche for four» appeared for the first time in the 50s. Based on the 356, a car was created that had an elongated wheelbase, enlarged doors and a raised roof at the rear. The 530 was however abandoned again quickly to create the roughly 250 mm extended 928 about 30 years later, which Ferry Porsche received as a present on his 75th birthday and which he drove with passion, fast and frequently. It however did not make it to the shops, just like its successor, the 989. The high development costs brought an end to the project of the four-door Porsche for the time being. But, as is well known, hope dies last.

When giving up is not an option

At the beginning of the new millennium a decision was made, after thorough market research, to begin again. This can be merited not least to the fact that Dr. Wendelin Wiedeking, former chairman of the board of management at Porsche, again deliberated on a Porsche with four seats. An anecdote on this subject from Dr. Michael Steiner, Porsche director for research and development and first series director for the Panamera: „It is actually true that Dr. Wiedeking often took a seat in the seat boxes and later in vehicles during the construction stage, generally in the back. He asked for as much room there as he considered being appropriate for his size. Sitting in the back was a completely new experience for us all. Dr. Wiedeking even commissioned that a report be written to him from the back seat to see what it felt like. These experiences were highly beneficial for development. We came to appreciate that four people could sit in the car and could talk normally at an extremely high travel speed. The comfort of the Panamera at high speed was phenomenal.“

When the best three elements transform into just one car

In the end the three concepts for the first series production, 4-door and seater from Porsche were named: Mirage, Meteor and Phantom. The objective was to create a hatchback saloon that would  captivate with driving dynamics and space, but is fully entitled to bear the «Porsche» logo. Michael Mauer, manager of Style Porsche, remembers: «We wanted to construct a four-seater sports car with an aerodynamic roofline, large tailgate and hatchback.» And true to the motto «Three become one » the best elements of the three concept models were combined to form one complete work and it was given the name «Panamera», derived from the Mexican long-distance race «Carrera Panamericana», in which only 5-seater saloons are allowed at the start.

When sporty does not rule out ecological

To date the Panamera has sold around a quarter of a million times. Not only the G1 model had numerous descendants, in 2016 a completely revised model generation came off the production line. Even more sporty and elegant, but no less Porsche. Because even if a Panamera feels like a powerful fellow with dimensions that should not be underestimated – especially when parking in a tight underground garage space – it is and remains a sports car. And even if it no longer lives on petrol, but is en route as a hybrid. Porsche describes it as a «unique symbiosis of contrasts». In combination with the 136 PS electric motor as well as the eight-speed dual-clutch transmission of the Panamera, the 4S E-Hybrid with its V6-biturbo aggregate of 440 PS yields an overall performance of 560 PS. It cannot be claimed that sports car, saloon and electro–model are mutually exclusive.

When sporty remains the benchmark

The Panamera models – both hybrid and non-hybrid – are now produced in Leipzig and it is certain that the first fully electric compact SUV will celebrate its birthday there in this decade. However, at the same time Porsche remains synonymous with PS and sportiness. «We are consistently progressing on the path to integration », claims Albrecht Reimold, director of production and logistics at Porsche AG. «The expansion gives us the chance to produce petrol, hybrid and pure electric vehicles on one line in the future.» And therefore the Panamera will also become a little stronger with each model. 700 PS is currently the measuring line and no one asks anymore whether the Panamera really deserves the Porsche name. It does deserve it – in the fast lane.

The Dins Santi Taura restaurant was recently awarded a Michelin star. The head chef demonstrates his culinary skills and the gastronomic experience with three things: authenticity, perspectives and exclusive ingredients.

Santi Taura has dedicated itself to the study of the origins of Majorcan cuisine and the preservation of traditional recipes. The Michelin distinction is the culmination of his many years of work. “When there is a story surrounding the dish, the guest appreciates it much more”, according to the head chef.

He produces dishes that manifest his passion for old recipes. To the delight of the connoisseurs. Santi Taura does not invent anything and only cooks things that are anchored in gastronomic history. He gets his products from the region and consequently presents his guests with the richness of Majorcan island.

The El Llorenç Parc de la Mar lies in the heart of La Calatrava, one of the oldest districts in Palma. The modern hotel opened in 2020 and offers 33 exclusive guest rooms and an Infinity Pool on the multi-level rooftop terrace with a cocktail bar. Whether relaxing on the deckchairs in Balinese style or dropping in for a drink, the guests can enjoy the sweeping view of the bay of Palma, the cathedral and the charming rooftops in the old city. The spa facilities offer treatments with the Spanish luxury brand Natura Bissé and an indoor pool.
www.elllorenc.com

Photos Copyrights: Restaurant DINS Santi Taura & Hotel Llorenc de la Mar, Tarek Serraj

Books carry us away from home to distant lands. In our heads the most beautiful places are created and fantastic areas on the edge of the imaginable are formed through surreal dream worlds. On the next few pages you will be immersed in Chateau Life – the new photo book from Assouline – and enter into a culinary dream. The French have been extolled as culinary experts for a long time. The emphasis is particularly on the time they spend together around the table. Jane Webster and her Australian family live in Château Bosgouet in Normandy and have adopted the tradition of the French table with surprise and joy at every turn. From strolling around the market, to setting the table through to the use of a vegetable garden. Their adventures are captured here through the sophisticated eye of the photographer Robyn Lea.

The Chenot method combines wellness with the latest scientific findings to provide an optimal balance for each guest by applying a customized programme. Individual nutrition counselling is as much a natural part of the philosophy as the personal trainer in the fitness studio. I thought I would treat myself to this special customized programme to attain that well-deserved sense of esteem too.

Harmony is my motto. I would like in particular that the effect of this break extends beyond the duration of my stay in a Health Wellness Retreat, which is why I meticulously researched what exactly would fit my needs and decided on the Detox programme at Chenot Palace in Weggis. The hotel is situated at the foot of the Swiss Alps, on the shore of picturesque Lake Lucerne in an elegant, stately building. Exactly the spot for those seeking relaxation, like myself. The renowned hotel attracts its guests with programmes of prevention and rejuvenating the body. I do, after all, want to stay young and age slowly. The modern web presence, the presentation and explanation of the individual treatments and the visual imagery of the dishes are highly appealing and since I live near Zurich, it is also a welcome and well-situated route for me. The one-week stay was good for me; I put together a diary here for all those who wish to emulate me. So, armed with my handbook, this adventure can now begin for you too…

Day 1 (FR, 18.12)
After a fruit-laden breakfast with barley coffee accompaniment, I set off for my first therapy sessions. The schedule for today: Bio energetic check-up, stress examination, full-body photobiomodulation, hydro-aromatherapy, energetic massage. I will explain what all of this is in detail over the next few days.

Day 5 22.12
A good morning starts with a self-training session, the so-called HRV-Biofeedback Training. It provides systematic relaxation and improves the performance of the parasympathetic nervous system. After it I feel healthy, strong and energized. I only have one other treatment today, at minus 110 degrees and for the entire body. Cryotherapy is an extremely effective method for relieving chronic pains and simultaneously improving sleep quality. An effect that, in my opinion, continues for a long time.

Day of departure 23.12
Wistfully, with a lot of positive thoughts of my stay in this dynamic vitality complex, I take my leave after a hydro-aromatherapy treatment. My bath water is blended with essential oils and the balanced water pressure and temperature stimulate my circulation and the lymph flow. A regeneration treatment after my own heart.

We are in a time of constant change and are confronted with new challenges every day. To ensure that life is worth living, we should integrate even the smallest changes into our everyday lives. “Creativity and pleasure in what we do are the key to happiness.” The words of the architect Davide Macullo, who is responsible for the design of the Chenot Palace Weggis, remain in my head like a motto, long after my departure.

From far away we see a form, close up a journey to a number of things and on the inside a world of emotions and inspirations.

In the next ADAM THE MAGAZINE edition, published April 2021, you can read an interview with the COO and scientific director, Dr. George Gaitanos. He has made it his goal to continuously expand the leadership role in the preventative and regenerative Health Wellness movement, which integrates health and wellness.

Images ©: Chenot®

Link to download the brochure:

https://issuu.com/chenotpalaceweggis/docs/chenot_palace_weggis_brochure_de?fr=sOGE5MjIxODA4MjE

Contact:
CHENOT PALACE WEGGIS

Hertensteinstrasse 34
6353 Weggis
+41 41 255 20 00
info@chenotpalaceweggis.com
www.chenotpalaceweggis.com

Our current six favourite restaurants

No plans this evening? Then we know what you can do. You do have plans? No problem, this is better! We will show you our current favourite restaurants in Zurich and surroundings.

Maison Manesse

Feel like a little lavender-mascarpone crème with blueberry ice cream? Preceding that for example gnocchi with mushrooms and spruce shoots or mangalica pork chops or cod with Jerusalem artichokes, saffron pear, chanterelle mushrooms and sesame. You will be spoilt for choice. The wise connoisseur orders the Maison Experience consisting of six courses with the accompanying alcoholic beverage and can leave the Michelin extolled restaurant hours later with a warm stomach and the comforting knowledge of not having missed anything.

Bauernschänke

”Sharing is caring“ is the motto in Bauernschänke in Niederdorf. On the menu: pork belly gröstel (fried potatoes with meat) with Shiso radish and lettuce, aubergine Tatar with herb salad and crisp bread or braised meat ravioli with sage butter and parmesan and other delicious dishes from the head chef and linker of senses, Nenad Mlinarevic. The dishes are made to share, of course it could be the case that you, once you have tried it, are no longer in the mood to share.

Huusbeiz

Huusbeiz is located between Lochergut and Albisriederplatz on Badenerstrasse. It is a stylish and extremely comfortable local pub with honest, good Swiss cuisine. Metzgete (traditional hearty dish with warm blood and liver sausage and boiled pork) is on offer in Huusbeiz from 12th until 14th November in line with the „Nose to Tail“ philosophy. It is served in the form of an elegant 5-course menu and promises – to quote those making the dishes – a big mess. The whole menu costs 94 Swiss francs; if the accompanying wine is served, there is a supplement of 49 Swiss francs.

Huusbeiz
Badenerstrasse 310, 8004 Zürich
+41 43 931 77 90
www.huusbeiz.ch

Gamper

Gamper restaurant welcomes its guests from Wednesday until Saturday. You cannot book a table, just call in spontaneously. In general, a table opens up after a short waiting time (at the wine bar) and Gamper is always worth the wait. The dishes by Marius Frehner are seasonal and strongly reduced to the basics like everything in Gamper. There is no menu; instead a sensational 5-course surprise menu is served.

Trube Zollikon

Trube in Zollikon, directly beside a small cheese shop, captivates with an inviting atmosphere and tasteful furnishings. You actually feel at home here before you have even sat down. The gourmet cuisine by Claudio Obrecht then ensures that you will want to stay seated for as long as possible. Such is life: You sometimes get what you expect – you often do not – and in rare cases you get much more. Then you order ricotta gnocchi and think to yourself, the restaurant has 14 Gault Millau points so they will be really good gnocchi, but then, then they are the best you have ever had in your life.

Trube Zollikon
Alte Landstrasse 94, 8702 Zollikon
info@trubezollikon.ch
+41 44 390 11 60
www.trubezollikon.ch
14 Gault-Millau-Points

Fedt

When you enter Fedt (Danish: cool), you immediately comprehend: Those responsible here are passionate about what they do. The concept is aimed towards vegetarian and vegan cuisine that surprises and delights. The Churros on caramel for example are simply a poem, however in no way outshine the other dishes. The pop-up is open until 18th December – and will then hopefully remain forever. And if it is the case, that the joy you give to others comes back to you, then the head chef and innovator, Alain Pinto, must be a very happy man, because his dishes promise pure joy.

Photos Copyrights: Maison Manesse, Bauernschänke, Fedt, Bauernschänke, Depositphotos, Huusbeiz, Gamper, Trube Zollikon, Fest

In “No Time to Die” Daniel Craig once again saves the world. It is his last performance as James Bond – and hopefully just the beginning of our ADAM THE MAGAZINE cover heroe.

With a budget of 250 million US dollars, ”No Time to Die“ is the most expensive Bond film to date and Daniel Craig’s last. For 14 years the 52-year-old was the official secret agent 007 – and in many people’s opinion the best of all. That could not have been predicted. During filming for “Casino Royale” in 2006 outraged fans took to the streets and called for a boycott. They demanded a new, better casting of their favourite agent. Craig, according to widespread prejudice at the time was too ugly to play Bond. His face was allegedly too broad, his mouth too thin, his nose too bulbous – and in general, he was too blond. Craig, in turn, refused to dye his hair black and pacified the sceptics with simulated calm that they should wait for the result and then judge. “I had given 110 percent from the outset, claimed Craig, and then that became 115.” The decision for the part preceded unsettling discord: “I was afraid I would ruin my career.” But then he forced himself on, out of fear that he would otherwise end up in a pub drunk asking himself the most tormenting of all questions: What would have been if… and if only I had.

Daniel Craig first grew up in Liverpool, later in Hoylake with his mother and his stepfather in an artist’s environment. As early as the age of six he was interested in acting. He learnt his trade at the Guildhall School of Music & Drama in London. He was a waiter and helped in restaurant kitchens to makes ends meet. He had his first commercial success in 2004 in “Layer Cake”, in which he played a drug dealer. One year later he played in Steven Spielberg‘s five times Oscar nominated work “Munich” about the Olympic assassination attempt in Munich in the seventies. Then came “Casino Royale”. When he heard that he had been accepted for the part, he immediately went out in search of a bar and had the barman mix him his first pull through Martini. In 2008, two years later, the sequel “Quantum of Solace” by Marc Forster was released in cinemas, but it did not manage to continue the success of its predecessor. In the same year, Craig appeared in “Defiance”, which caused contention among critics. His performance in the American Stieg Larsson adaption “The Girl with the Dragon Tattoo” was remarkable as the investigative journalist Mikael Blomkvist alongside the equally wonderful Rooney Mara as the justice-seeking hacker, who is the driving force here and virtually occupies the “Bond part”. Ultimately she is the one who breaks the baddie’s neck as well as all those who get in her way in the meantime.

The slightly greying Craig finds he is too old to play the current Bond. He took it easier during filming, partly for the sake of his wife, Rachel Weisz, who refers to the Bond set as a boxing ring. He has had too many wounds already. Fittingly, Bond is in retirement in “No Time to Die” and enjoying the sweetness of not doing anything on Jamaica, when an old friend from the CIA asks him for help. A kidnapped scientist has to be rescued. Bond obliges. It is the famous “last job”, which is larger and more dangerous than anything before. Producer, Barbara Broccoli, does not want to answer the question of how the story around James Bond should continue: «It’s horrible to even think about it.» But everyone knows too well, Daniel Craig has raised the bar incredibly high.

Brief filmography – an excerpt:

Photos Copyrights: UPI Media, DANJAQ, LLC AND MGM , FRANCO ORIGLIA, RUSH PHOTGRAPHY

La Réserve Eden au Lac Zurich

One would expect a feeling of peace, of having arrived, but in La Réserve Eden au Lac Zurich it feels different. The 5-star hotel in Philippe Starck Design oozes a spirit of adventure and the urge to discover. And there are certainly plenty of exciting things to discover behind the historical walls.

In a prominent location, directly on the shore of Lake Zurich the former traditional house Eden au Lac now shines in new splendour. And bears a new name: La Réserve. Star designer, Philippe Starck, has given the 5-star luxury hotel a new face. The pretty façade with the lion’s heads and historic sculptures have remained in their entirety. The major change took place on the interior. Here you are met by red, planed wood like on a ship’s hull, oars, lying around as if they have been forgotten after a regatta, a collection of ship’s keels set in resin, bronze fórcole and oar forks from Venetian gondolas. The entire interior has been recreated like an elegant yacht club and emits an ambiance of thrilling sophistication. One has the feeling of having been invited to an adventure, of which you are not certain where it is leading, but you are certain that you want to experience it.

There are forty rooms and suites, which are divided into eight categories. Starck designed the rooms in the upper stories like ship’s cabins for seafarers on shore leave. Only, the stylish luxury version. There are two restaurants ensuring splendid culinary experiences. The owners of Eden Kitchen & Bar hope that it will soon become the Zurich “In Place», a lively meeting point. In the open kitchen, Marco Ortolani and his team conjure up veritable culinary pleasures, delicacies from all over the world and of course also local specialities such as Züri-Gschnätzlets with Rösti. The glass lift leads to La Muña. On the sixth storey, you have a 360-degree panorama view of the historic Zurich city centre, the lake and the distant Alps. On the replanted rooftops, you can listen to the rhythmic breaking of the waves and inhale the fresh breeze from the lake. Japanese-Peruvian specialities are served by the chef, Miya Gunji, under huge awnings. There is a choice between raw (crudo) and warm (caliente) dishes, such as tuna-ceviche or beef-entrecôte on truffle-teriyaki sauce. Inside the restaurant there are comfortable sofas in light leather on Persian style carpets. Now and then your eye meets a secret object that fills you with the urge to travel. The actual secret is however in the preparation of the fabulous dishes and cocktails. They will remain in your memory, like absolutely everything else here, for a long time to come.

La Réserve Eden au Lac Zurich, Utoquai 45, 8008 Zürich, +41 44 266 25 25, info@lareserve-zurich.com, www.lareserve-zurich.com

Photos Copyrights: La Réserve Eden au Lac Zurich

Six favourite books

Touching, enriching books are vehicles for the imagination; it is not majorly significant where the books transport the reader: they can thrill us with a journey around the world or straight through life and at best, they always penetrate our very core a little. These are our six favourite books in the past few months …

1. Der Junge, der Maulwurf, der Fuchs und das Pferd

A boy, alone and with a head full of questions, meets a mole that is always avidly looking for cake, is small, but fearless and achieves great things, a fox that is deliberately quiet, because life has hurt him, and a horse with wings. They journey together through the wilderness and overcome the storm, which like every storm had to come sooner or later. The work was written and illustrated by Charlie Mackesy and marks the fulfilment of his dream. It is a work that has the capacity to obliterate even the most stubborn cloud of worry, leaving the reader in tears of joy.

List Hardcover, 128 Pages
by Charlie Mackesy, www.ullstein-buchverlage.de

2. Draußen gehen

Thoughts are thieves. But not these thoughts. These thoughts are at one with nature. Instead of sitting in a closed room staring at a screen and intensely forcing inspiration, Christian Sauer – Author and Coach for creativity – animates his readers to follow the title of his latest book and simply: to go outside and not only get good ideas in the process but also to find themselves. „Draussen gehen“ is possibly the first book of its kind that you have read, one more reason to go out and buy it.

Linenband, 176 Pages
by Christian Sauer, www.typografie.de

3. Die Parade

This story takes place in an anonymous country torn apart by civil war and is about two nameless construction workers about which the reader will never discover a great deal. Their mission: to level a road within twelve days, on which a parade is to take place, and in so doing connect the poor south with the rich north. While one of the protagonists is meticulously committed to the job in hand to ensure that he can return home as quickly as possible, the other is in search of adventure and easy sex. In „The Parade“ Dave Eggers once again shows that he is one of the most influential authors of our time.

192 Pages
by Dave Eggers, www.kiwi-verlag.de

4. Baedeker’s Handbuch für Schnellreisende

Did you know that it was once was common – or at least recommended – to have sixty bottles of French red wine in your luggage on a journey to Egypt? And that tourists in India should not travel without their own washbasin? Or that it was discouraged to drink cow’s milk in Switzerland without mixing Cognac into it? These and numerous other strange, highly amusing travel insights from the historic Baedeker travel guides have now been compiled in one work: „Baederker’s Handbuch für Schnellreisende“.

384 Pages
by Christian Koch und Hasso Spode, www.mairdumont.com

5. Wir sind das Klima

In his bestseller „Eating animals“ the American author, Jonathan Safran Foer, caused a sensation on a worldwide scale and motivated countless people to become vegetarian. The reprehensibility of mass livestock farming is now also the central theme of his latest work, which is dedicated to climate change. Foer reminds us of the power and necessity of joint action and instances a number of clear, successful examples which should be our motivation and are easily implemented

336 Pages
by Jonathan Safran Foer,  www.kiwi-verlag.de

6. Ein Rundgang durch die Wunderkammer der deutschen Sprache

Tones of desire, begetting mother, assassinating buffer – there is actually nothing disreputable about this strange Germanization by the poet Philipp von Zesen, what is really meant is simply: Music, Nature and Pistols. This and other bizarre rarities can be found in „Ein Rundgang durch die Wunderkammer der deutschen Sprache“ and you will become aware that the German language is more diverse than almost any other. This book truly revels in its beauty, strangeness and wonderful manifestations. From anagrams and palindromes to visual baroque poems through to the present. An entertaining read for word wizards with a love for the German language

Hardcover, 320 Pages
by Thomas Böhm und Carsten Pfeiffer, www.daskulturellegedaechtnis.de

Photos Copyrights: Ullstein Verlag, Verlag Hermann Schmidt, Amélie Cordier, DuMont Reiseverlag/Karl Baedeker Verlag, Verlag Kiepenheuer & Witsch, Verlag das kulturelle Gedächtnis