Beyer, long established in Zurich, has rebuilt and in the process not left one stone unturned. The result captivates with style, elegance and above all with personality.
2,500 tonnes of recycled copper was extracted in 17 weeks and from 16 tonnes of waste. 35 kilometres of cable were laid and 350 working hours invested in the visualisation programme alone. Those are the hard facts about the conversion of Beyer’s traditional business on Zurich’s Bahnhofstrasse. The result is, however, less factual, it wins us over predominantly on an emotional level. And this has been the inherent element for decades, when visiting the salesroom on Bahnhofstrasse 31. It is after all mostly associated with indulging in something particularly beautiful, particularly valuable. Or looking for the suitable gift that should show a loved one how treasured they are.
Owner, René Beyer, does not only regard the several million francs that were invested in the new design as an investment in the future, but primarily as a thank you to the loyal clientele «We have been able to count on many families as our guests for several generations, so we are happy to return the favour.» And this present is truly impressive. The floors, ceilings and walls were replaced, there are numerous new showcase elements and everything has been designed to a more generous level. Thematic focuses such as the IWC Corner or the Rolex Gallery entice you to linger. The tables are multifunctional, so that each customer can look forward to an individual consultation on the highest level.
Of course the watch museum on the lower level was not forgotten and was integrated into the conversion. The centrepiece was given a proper revamp. New objects were added to the collection and the frame, in which they are presented, was also restored. Therefore all the preparations have been made for the 50th company anniversary next year. And until then everyone is heartily welcome. Or to say it in René Beyer‘s words: «Of course all those curious to see our shop are heartily welcome – whether they intend to make a purchase or not.»
Photos Copyrights: © Beyer