MEN DON’T LIKE COMPLICATED THINGS. WITH THE EXCEPTION OF WATCHES. ADAM GIVES GUIDANCE ON THE MORE COMPLEX NEW PRODUCTS OF THE YEAR 2015 THAT WERE PRESENTED AT THE MOST IMPORTANT WATCH EXHIBITIONS
MEN DON’T LIKE COMPLICATED THINGS. WITH THE EXCEPTION OF WATCHES. ADAM GIVES GUIDANCE ON THE MORE COMPLEX NEW PRODUCTS OF THE YEAR 2015 THAT WERE PRESENTED AT THE MOST IMPORTANT WATCH EXHIBITIONS SUCH AS SIHH IN GENEVA, BASELWORLD AND WATCHES & WONDERS IN HONG KONG.
The technology freaks get their smartphone out and those who uphold the tradition of reading the time from a wristwatch are actually satisfied with three or even only two hands. Or – assuming that you are not an athlete – do you really need the seconds hand to organise your daily business? Exactly! Simplify your life! Various watch brands have also honoured such simplification for a moment and put the simple three-hand watch on the trend pedestal. Precious and reduced to the essentials like perfectly fitting tailor-made suits that men wear for years, they are a safe and always fitting investment. But men also want to have fun, be fascinated by technology and last but not least impress their friends. That’s why the pendulum is swinging back to timepieces that offer more complex appeal both in terms of mechanics and looks. These watches, which have more to offer than three hands for hour, minute and second, are called complications. Strictly speaking, a date display is already a small complication. In the wider sense, men may also count artistic achievements in the display of time or the design of the case and dial as complications, in the opinion of the ADAM magazine. The most popular complication is the chronograph, i.e. the watch with a stopwatch function. The year of watches honours not only this (sometimes) useful basic complication but also the poetic plus of moon phase display and the fascinating ‘mysterious’ hour of watchmaking extras.