Uncomplicated, resilient and functional, those are the attributes that are characteristic of Mido watches. Things that are important in particularly extreme situations. No surprise that countless cliff divers are among the fans of the swiss watch brand.
Elegant Timelessness
In addition to water sports, Mido is extremely passionate about architecture. One more reason to celebrate the event in the Spanish harbor city. After all the cliff divers basically take the plunge directly in front of the main door of an architectural masterpiece, the «Guggenheim Museum». Every watch from the Mido company is developed under the credo «inspired by architecture». Classic timepieces that do not follow any shortlived trends, but are classic beauties and consistently reliable companions.
Finally Franz Linder answers my question on the classic Mido customer «I believe the design of our watches is decisive. Timeless, powerful and reliable. It is someone who appreciates quality, who is discerning and does not have to rely on prestige. It’s about personality, less about showing off.»
As early as in the 1930s «Mido» was known for its powerful sealing system. The initiator behind the patent of the so-called cork crown sealing system was the watchmaker Georges Schaeren, who in November 1918 laid the foundation stone for the Swiss watch brand «Mido» that is still highly successful today.
Three quarters of a century Ocean Star
A little over a hundred years later, there are other patents that make the Mido watches so popular in particular for lovers of maritime sports. For example, the Calibre 80 from the new Ocean Star collection houses a new generation automatic movement that enables autonomy of up to 80 hours and, of course, consistently guarantees absolute water resistance. Therefore, it is only fitting that we celebrated the launch of exactly this new «Ocean Star» as part of the «2019 Red Bull Cliff Diving World Series» in Bilbao.
The Ocean Star is now 75 years old, and still modern. The President of the watch brand, Franz Linder, addressed the subject in a personal interview: «It is our mission to create innovative products of the highest quality and in a design that conveys timelessness. Each of our collections has its own special character. For example, the Ocean Star was created specifically for water sports.»
*) From the very outset the name MIDO – from the Spanish ”Yo mido“ (I measure) – was a synonym for technical innovation and timeless design.
Photos Copyrights: Mido, Red Bull
