Bucherer surprises. Consistently. The Bucherer Blue Project is now continuing with exviting collaborations within and outside the watch sector. What’s more Blue Space is opening in the Bucherer Gallery on Zurich’s Bahnhofstrasse.
Customers today want to be able to experience products and their history. And few understand how to create a complete world of experience like the traditional Swiss company Bucherer. Their motto from the outset has been to continuously reinvent themselves and to move with the times. Founded in 1888, Bucherer is considered to date as one of the visionaries in the branch. Dictating the pace instead of imitating the competition. Consequently Bucherer has expanded in the past few years and become the largest provider of watches and jewellery worldwide. Not to mention the Certified Pre-Owned sector, also completely in touch with the latest trends.
Bucherer BLUE has without a doubt been a particular success story over the past few years. Launched in 2016, Bucherer worked on this project with the most renowned manufacturers, as a sign of a close or sometimes longstanding liaison. They created special editions inspired by the colour blue especially for the traditional Swiss company. Since then roughly 50 masterpieces have been created by 24 watch brands, including Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Chopard, Hublot, Jaeger-LeCoultre, Piaget or Vacheron Constantin, to name just a few. And (fortunately) the portfolio of the blue “Trouvaillen“ continues to grow.
The journey continues
This can be seen for example in the “Carl F. Bucherer Heritage BiCompax Annual Bucherer BLUE“, a limited number taken from the new model captivates with spectacular 3D effects of the New York Skyline – a homage to the reopening of the legendary Time Machine Flagship Stores in New York. This special edition is exclusively available in New York. Or the two models “Longines Spirit Automatic Bucherer BLUE“ and “Longines Spirit Chronograph Bucherer BLUE“, both timepieces are appearing for the first time with black DLC casing and blue accents and celebrate the aeronautics and daring of the pilots. The new models include the “FREAK X Bucherer BLUE“ by Ulysse Nardin with its balance wheel visible to the naked eye and made of Carbonium®, a composite of “phased out” materials, which is also used in the aviation industry and means 40 percent less environmental impact.
More than just watches
The BLUE collaborations however surpass timepieces. That was clear from the outset, when Bucherer presented the unique specimen of a super exclusive Harley Davidson, which is currently on display in the Bucherer Flagship in New York. Completely true to the BLUE concept and at 1.888 million Swiss francs, the most valuable motorbike in the world. Ultimately, the Lamborghini Aventador S also marked another unexpected highlight; it is also a unique piece.
But there are also more affordable options, as demonstrated for example by the Danish Label Shamballa Jewels from the brothers Mads and Mikkel Kornerup. The bracelets, which form a bridge between Eastern philosophy and Nordic Design, became cult pieces a long time ago. With “Shamballa Bucherer BLUE Special Editions“ beautiful arm jewellery was created using individual Lapis pearls. The mystic blue of the semiprecious stones perfectly harmonizes in turn with the timepieces in blue, for example the IWC Schaffhausen „Portugieser Chronograph Bucherer BLUE“, in which the precision scale in blue harmoniously frames the white dial. Or even the Panerai Luminor GMT Bucherer BLUE, in which the Swiss art of watch making, Italian Design and the maritime brand’s legacy merge. Its GMT function is one of the most popular complications from Panerai and makes the watch the perfect travel companion. And “travel“ is a good keyword because Bucherer also has something in the luggage line for jetsetters: Working closely with the Berlin start-up Horizn Studios, the stylish carry-on luggage was created „Horizn Studios M5 Smart Cabin Trolley“, in which purism and accent meet in the form of Electric Blue on matt black. Built-in power bank and top case included.
For the community
And another exciting BLUE premier can be seen this summer in the Zurich Flagship Store: the BLUE Space in the Gallery area, with which Bucherer once again proves its visionary spirit. 160 square metres of lifestyle, crafts, art and enjoyment. The BLUE Space – kept completely in white, clear lines, while the timepieces and accessories are illuminated to perfection. In conjunction with the Zurich start-up Artdeal, works of art are curated and staged as in a gallery. Pure aesthetics. The expansion of the store in the second floor creates on one hand more space for the Certified Pre-Owned area, but also for the BLUE Collection and masterpieces from Haute Horlogerie. Designed as a meeting point for watch fans and lovers of modern lifestyles. A community space that entices you to enjoy and exchange conversations in its stylish bar and the lounge area. Welcome to the (blue) Bucherer universe