Visions in Blue

Bucherer surprises. Consistently. The Bucherer Blue Project is now continuing with exviting collaborations within and outside the watch sector. What’s more Blue Space is opening in the Bucherer Gallery on Zurich’s Bahnhofstrasse.

Customers today want to be able to experience products and their history. And few understand how to create a complete world of experience like the traditional Swiss company Bucherer. Their motto from the outset has been to continuously reinvent themselves and to move with the times. Founded in 1888, Bucherer is considered to date as one of the visionaries in the branch. Dictating the pace instead of imitating the competition. Consequently Bucherer has expanded in the past few years and become the largest provider of watches and jewellery worldwide. Not to mention the Certified Pre-Owned sector, also completely in touch with the latest trends.

Bucherer BLUE has without a doubt been a particular success story over the past few years. Launched in 2016, Bucherer worked on this project with the most renowned manufacturers, as a sign of a close or sometimes longstanding liaison. They created special editions inspired by the colour blue especially for the traditional Swiss company. Since then roughly 50 masterpieces have been created by 24 watch brands, including Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Chopard, Hublot, Jaeger-LeCoultre, Piaget or Vacheron Constantin, to name just a few. And (fortunately) the portfolio of the blue “Trouvaillen“ continues to grow.

The journey continues
This can be seen for example in the “Carl F. Bucherer Heritage BiCompax Annual Bucherer BLUE“, a limited number taken from the new model captivates with spectacular 3D effects of the New York Skyline – a homage to the reopening of the legendary Time Machine Flagship Stores in New York. This special edition is exclusively available in New York. Or the two models “Longines Spirit Automatic Bucherer BLUE“ and “Longines Spirit Chronograph Bucherer BLUE“, both timepieces are appearing for the first time with black DLC casing and blue accents and celebrate the aeronautics and daring of the pilots. The new models include the “FREAK X Bucherer BLUE“ by Ulysse Nardin with its balance wheel visible to the naked eye and made of Carbonium®, a composite of “phased out” materials, which is also used in the aviation industry and means 40 percent less environmental impact.

More than just watches
The BLUE collaborations however surpass timepieces. That was clear from the outset, when Bucherer presented the unique specimen of a super exclusive Harley Davidson, which is currently on display in the Bucherer Flagship in New York. Completely true to the BLUE concept and at 1.888 million Swiss francs, the most valuable motorbike in the world. Ultimately, the Lamborghini Aventador S also marked another unexpected highlight; it is also a unique piece.
But there are also more affordable options, as demonstrated for example by the Danish Label Shamballa Jewels from the brothers Mads and Mikkel Kornerup. The bracelets, which form a bridge between Eastern philosophy and Nordic Design, became cult pieces a long time ago. With “Shamballa Bucherer BLUE Special Editions“ beautiful arm jewellery was created using individual Lapis pearls. The mystic blue of the semiprecious stones perfectly harmonizes in turn with the timepieces in blue, for example the IWC Schaffhausen „Portugieser Chronograph Bucherer BLUE“, in which the precision scale in blue harmoniously frames the white dial. Or even the Panerai Luminor GMT Bucherer BLUE, in which the Swiss art of watch making, Italian Design and the maritime brand’s legacy merge. Its GMT function is one of the most popular complications from Panerai and makes the watch the perfect travel companion. And “travel“ is a good keyword because Bucherer also has something in the luggage line for jetsetters: Working closely with the Berlin start-up Horizn Studios, the stylish carry-on luggage was created „Horizn Studios M5 Smart Cabin Trolley“, in which purism and accent meet in the form of Electric Blue on matt black. Built-in power bank and top case included.

For the community
And another exciting BLUE premier can be seen this summer in the Zurich Flagship Store: the BLUE Space in the Gallery area, with which Bucherer once again proves its visionary spirit. 160 square metres of lifestyle, crafts, art and enjoyment. The BLUE Space – kept completely in white, clear lines, while the timepieces and accessories are illuminated to perfection. In conjunction with the Zurich start-up Artdeal, works of art are curated and staged as in a gallery. Pure aesthetics. The expansion of the store in the second floor creates on one hand more space for the Certified Pre-Owned area, but also for the BLUE Collection and masterpieces from Haute Horlogerie. Designed as a meeting point for watch fans and lovers of modern lifestyles. A community space that entices you to enjoy and exchange conversations in its stylish bar and the lounge area. Welcome to the (blue) Bucherer universe

Fotos: Bucherer

Personal Development of Potential

“The focus has shifted from the quantity to the quality of life.”

Dr. George Gaitanos is the chief operating and scientific officer at Chenot. He talked to us about the Brand’s unique well-being and feel good concepts, about the creator and if course about the effects of the pandemic on each person’s life as well as on his own.

Who was Henri Chenot and why was he a veritable visionary?
Dr. George Gaitanos: The story of the Chenot movement began 50 years ago. Henri Chenot‘s vision and passion created an innovative approach to the improvement of people’s health and the lifestyle of each individual. It was his objective to detoxify people. He had recognized at an early stage that we are only really in good health when body, mind and soul work in harmony and convey a deep feeling of peace and happiness. If this harmony is disrupted or is lacking entirely, our bodies collect toxins more rapidly and our health deteriorates increasingly and visibly. Chenot was an advocate of prevention and already in the 70s he highlighted how important it is to take responsibility for your own health and your well-being as early as possible in life and to invest in it.

How did the Chenot Method, which can be experienced today in eight countries, originate?
At that time Henri Chenot combined the latest scientific advancements from Western medicine and diagnostics with the best from Chinese medicine. The result was the Chenot Method, which is applied today predominantly in the Chenot Palace Weggis as the central therapeutic approach. He also coined the term «Biontology» – the science of optimal ageing. Our founder was the first one, who spoke openly about issues such as «preventive ageing» or also «successful ageing». Up to his death at the end of 2020 he devoted his time to research into health and well-being. His motto: The source for a long, healthy life can be found in the ideal combination of genetics, lifestyle and environment.

Please sum up briefly the most significant features/content of the Chenot Method.
Our concept is preventive and not pathologically aimed at repair and illness. We do not heal illnesses; however we support the approach that the individual does not even become ill. The Chenot Method should support the body in the elimination of toxins, the assimilation of nutrients, in increasing its vitality and energy level, in rebalancing its physiology and it should ensure that the Health-Wellness-Index is consistently at its optimal level. Our method is unique in its use; it integrates and transmits energetic, physical and emotional signals to the body. In turn this helps the endogenous immune systems to be reactivated and the body rebuilds its own energy, functionality and inner harmony and keeps these over a longer period. The Chenot Method is tailored to the needs of each individual, ensuring that both body and mind can attain their individual optimal level.

Key word holistic approach – this is the central theme in the Chenot Method.
The advanced medical screening tests in the Chenot Method aim primarily at understanding the individuality of the person and their current status of optimal health and well-being. Using the «Lifestyle Biomarkers» measurement, as we call it, the effects of personal lifestyle and one’s own lifestyle are assessed for the respective health and well-being. This allows us to personalize the programme. Our approach is integrative and personalized. We treat the guest from the moment of their arrival, health specialists and experts assess the complete essence of the patient – of course this is conducted with absolute discretion and under medical confidentiality. Internal advanced screening tests and the most up-todate diagnostics are also offered, to facilitate an individual programme. All treatments are constantly monitored and are interlinked during the guest’s entire transformation experience. This tailored approach is the basis for our success. The employees are an essential component of the process. Through his multidisciplinary approach, Chenot wants to help people to find their personal balance, to reinvent themselves and to attain their optimal level both physically and mentally.

Health prevention – which fundamental changes do you see here in society?
The view of a healthy life has changed. The focus has shifted from the quantity to the quality of life. Everyone may be in agreement that the absence of illness is a component of health, but it does not determine whether one is in a state of well-being. A healthy life requires interventions with regard to lifestyle; however the efforts are not motivated by the wish to avoid illnesses but rather by the wish to promote successful living and a higher level of vitality. We should regard well-being as a culture and not as a programme.

What can each individual do themselves to lead a higher quality lifestyle?
Every guest is different; therefore we initially concentrate on building the guest’s awareness for their own current state of health. Then we discuss which new practices the guest can integrate into their daily routine, with the objective of making these a habit in the long term. Essential elements of the programme that motivate the guest to lead a healthy lifestyle are our support in all nutrition matters during the stay, healthy eating, but not compromising on taste, and also the sense of an increase in well-being after leaving the hotel.

What can I consciously undertake for my well-being in this exceptional situation, i.e. in the pandemic?
We heal or damage ourselves by the way in which we live our lives every day. And there is no doubt that our life in the past two years has become increasingly more stressful than ever before. We are now experiencing a transformational experience. A time of physical isolation, disturbed routines, increased and fluctuating emotions, stress and instability. All these factors have negative effects on our mental and physical well-being. Therefore we have to find a way, not only to cope, but to be productive, motivated and happy and to discover a new feeling of satisfaction to live in this constantly changing environment. But not much has changed about the Chenot approach. However, the pandemic has certainly opened many people’s eyes to the fact that they should concentrate more on what is really important: Health and their well-being.

Fotos: Chenot Palace Weggis

My Hour

Living mindfully means being just as consciously aware of the environment, its smells and colours, as of your own thoughts. Immersing yourself in architecture when strolling through the city gives us a momentary sense of the here and now and it seems as if we have forgotten time.

TUDOR – Diver’s watch for Business Nomads
Black Bay Bronze, Bucherer BLUE, 43 mm, bronze, fabric strap, dial blue with rotating bezel.

Pullover & jacket: Lardini, Trousers: Gabriele Pasini, Flat cap: Hermès, Watch: Tudor

Golfbag & Weekender: The Bridge, Suitcase: Globetrotter, Pullover: Lardini, Coat: Etro, Trousers: PT Torino

AUDEMARS PIGUET – Craftsmanship for border crossers
Royal Oak Offshore chronograph, 42 mm, steel/red gold, rubber strap, with mandrel clasp dial: blue tapestry Arabic, automatic calibre; black ceramic push piece and crown, sapphire glass.

T-Shirt: Ermenegildo Zegna, Trousers & Jacket: Gabriele Pasini, Watch: Audemars Piguet

CARL F. BUCHERER – Swiss zeitgeist
Manero Peripheral 40.6 mm wrist watch, steel automatic with date display, blue dial, steel strap.

Jacket: Etro, Shirt: Artigiano, Watch: Carl F. Bucherer

Masterpiece for connoisseurs
Wrist watch Freak X Bucherer BLUE, 43 mm, carbon/titanium, leather strap, with folding clasp dial: black limited to 88 pieces.

Suit: Gabriele Pasini, Cravatte: Profuomo, Shirt: Artigiano, Watch: Ulysse Nardin

Jacket: Etro, Shirt: Artigiano

IWC – Urban wave for creative minds
Chronograph Portugieser, 40.9 mm, steel, textile strap, dial: silver Arabic, limited to 365 pieces.
T-Shirt: Zegna, Trousers: Lardini, White Cardigan: Gabriele Pasini, Watch: IWC

Production Assistant: Sandra Gadient
Model: Morgan Mesple @ Scout Model Agency
Location: Hotel La Réserve Eden au Lac Zürich
H&M: Laura Moser @ MakeItUp The Agency
Stylist: Letizia Abbatiello @ MakeItUp The Agency
Clothes & Accessories: Jelmoli – Premium Department Store & Hèrmes SA
Watches: Bucherer AG

Photos Copyrights: Cosmopolite media+relations GmbH

True Gem

Beyer, long established in Zurich, has rebuilt and in the process not left one stone unturned. The result captivates with style, elegance and above all with personality.

2,500 tonnes of recycled copper was extracted in 17 weeks and from 16 tonnes of waste. 35 kilometres of cable were laid and 350 working hours invested in the visualisation programme alone. Those are the hard facts about the conversion of Beyer’s traditional business on Zurich’s Bahnhofstrasse. The result is, however, less factual, it wins us over predominantly on an emotional level. And this has been the inherent element for decades, when visiting the salesroom on Bahnhofstrasse 31. It is after all mostly associated with indulging in something particularly beautiful, particularly valuable. Or looking for the suitable gift that should show a loved one how treasured they are.

Owner, René Beyer, does not only regard the several million francs that were invested in the new design as an investment in the future, but primarily as a thank you to the loyal clientele «We have been able to count on many families as our guests for several generations, so we are happy to return the favour.» And this present is truly impressive. The floors, ceilings and walls were replaced, there are numerous new showcase elements and everything has been designed to a more generous level. Thematic focuses such as the IWC Corner or the Rolex Gallery entice you to linger. The tables are multifunctional, so that each customer can look forward to an individual consultation on the highest level.

Of course the watch museum on the lower level was not forgotten and was integrated into the conversion. The centrepiece was given a proper revamp. New objects were added to the collection and the frame, in which they are presented, was also restored. Therefore all the preparations have been made for the 50th company anniversary next year. And until then everyone is heartily welcome. Or to say it in René Beyer‘s words: «Of course all those curious to see our shop are heartily welcome – whether they intend to make a purchase or not.»

Photos Copyrights: © Beyer