My Hour

Living mindfully means being just as consciously aware of the environment, its smells and colours, as of your own thoughts. Immersing yourself in architecture when strolling through the city gives us a momentary sense of the here and now and it seems as if we have forgotten time.

TUDOR – Diver’s watch for Business Nomads
Black Bay Bronze, Bucherer BLUE, 43 mm, bronze, fabric strap, dial blue with rotating bezel.

Pullover & jacket: Lardini, Trousers: Gabriele Pasini, Flat cap: Hermès, Watch: Tudor

Golfbag & Weekender: The Bridge, Suitcase: Globetrotter, Pullover: Lardini, Coat: Etro, Trousers: PT Torino

AUDEMARS PIGUET – Craftsmanship for border crossers
Royal Oak Offshore chronograph, 42 mm, steel/red gold, rubber strap, with mandrel clasp dial: blue tapestry Arabic, automatic calibre; black ceramic push piece and crown, sapphire glass.

T-Shirt: Ermenegildo Zegna, Trousers & Jacket: Gabriele Pasini, Watch: Audemars Piguet

CARL F. BUCHERER – Swiss zeitgeist
Manero Peripheral 40.6 mm wrist watch, steel automatic with date display, blue dial, steel strap.

Jacket: Etro, Shirt: Artigiano, Watch: Carl F. Bucherer

Masterpiece for connoisseurs
Wrist watch Freak X Bucherer BLUE, 43 mm, carbon/titanium, leather strap, with folding clasp dial: black limited to 88 pieces.

Suit: Gabriele Pasini, Cravatte: Profuomo, Shirt: Artigiano, Watch: Ulysse Nardin

Jacket: Etro, Shirt: Artigiano

IWC – Urban wave for creative minds
Chronograph Portugieser, 40.9 mm, steel, textile strap, dial: silver Arabic, limited to 365 pieces.
T-Shirt: Zegna, Trousers: Lardini, White Cardigan: Gabriele Pasini, Watch: IWC

Production Assistant: Sandra Gadient
Model: Morgan Mesple @ Scout Model Agency
Location: Hotel La Réserve Eden au Lac Zürich
H&M: Laura Moser @ MakeItUp The Agency
Stylist: Letizia Abbatiello @ MakeItUp The Agency
Clothes & Accessories: Jelmoli – Premium Department Store & Hèrmes SA
Watches: Bucherer AG

Photos Copyrights: Cosmopolite media+relations GmbH

True Gem

Beyer, long established in Zurich, has rebuilt and in the process not left one stone unturned. The result captivates with style, elegance and above all with personality.

2,500 tonnes of recycled copper was extracted in 17 weeks and from 16 tonnes of waste. 35 kilometres of cable were laid and 350 working hours invested in the visualisation programme alone. Those are the hard facts about the conversion of Beyer’s traditional business on Zurich’s Bahnhofstrasse. The result is, however, less factual, it wins us over predominantly on an emotional level. And this has been the inherent element for decades, when visiting the salesroom on Bahnhofstrasse 31. It is after all mostly associated with indulging in something particularly beautiful, particularly valuable. Or looking for the suitable gift that should show a loved one how treasured they are.

Owner, René Beyer, does not only regard the several million francs that were invested in the new design as an investment in the future, but primarily as a thank you to the loyal clientele «We have been able to count on many families as our guests for several generations, so we are happy to return the favour.» And this present is truly impressive. The floors, ceilings and walls were replaced, there are numerous new showcase elements and everything has been designed to a more generous level. Thematic focuses such as the IWC Corner or the Rolex Gallery entice you to linger. The tables are multifunctional, so that each customer can look forward to an individual consultation on the highest level.

Of course the watch museum on the lower level was not forgotten and was integrated into the conversion. The centrepiece was given a proper revamp. New objects were added to the collection and the frame, in which they are presented, was also restored. Therefore all the preparations have been made for the 50th company anniversary next year. And until then everyone is heartily welcome. Or to say it in René Beyer‘s words: «Of course all those curious to see our shop are heartily welcome – whether they intend to make a purchase or not.»

Photos Copyrights: © Beyer