This is the all-new Rolls Royce Ghost

Rolls-Royce has pulled the wraps from the all-new Ghost – the most technologically advanced model yet – and one which boasts the manufacturer’s own aluminium spaceframe architecture and a distinctive new design philosophy.

“The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce. The success of the product we created for them fulfilled our most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s 116-year history.

To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. Today we set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product.

The only components that we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Since the launch of the first Goodwood Rolls-Royce, great care has been taken to create a distinctive aesthetic universe for each motor car. These unique domains have been created based on the design values to which different layers of Rolls-Royce clients respond. New Ghost reflects an evolved appreciation of luxury, one defined by minimalism and purity, but underpinned by great substance. In the pre-sketch ideation phase of new Ghost’s design development, this treatment was named ‘Post Opulence’ – a movement defined by authenticity of materials rather than overt statement, which had already established roots in architecture, fashion, jewellery and boat design.

Pursuing this minimalist aesthetic for new Ghost was the design team’s absolute objective throughout. The desired treatment was not sterile, but confident in its purity and unmistakeably belonging to a Rolls-Royce. This begins with the car’s first impression. Rolls-Royce’s proprietary architecture allowed the design team to increase the width by 30mm, subtly communicating presence. This is framed by sharp bow lines that intersect with an angular light signature, creating an assertive yet beautiful front end.


A clear understanding of clients’ changing luxury consumption patterns a nd a b roader v iew o f emerging design movements informed the marque that the interior aesthetic should pursue the same minimalist principles as the exterior. Busy details and superficial embellishments were rejected not only to create a more relaxing refuge, but to better celebrate the material substance and maximise the impact of bespoke colour personalisation.

However, creating an environment defined by reduction, simplicity and elegance is an extremely complex endeavour. It also relies on sourcing the very finest materials; leathers, woods and metals left unembellished will invite the scrutiny of these most discerning of clients. To this end, the leather used to create the interior suite of new Ghost is subject to the automotive industry’s most exhaustive quality control checks to ensure that each of the 338 panels used – however visible – is of the very best quality. Further demonstrating the marque’s competence in leathercraft, complex, busy stitchwork has been eschewed for scant but incredibly long and perfectly straight lines, again welcoming scrutiny from the marque’s clients.

© Rolls Royce

Montblanc announces Stan Wawrinka as its new Mark Maker

Speaking to a new global generation of leaders and professionals and inspiring them to express their full potential as they navigate through life lead by passion..
To follow what moves you is to live a fulfilling and meaningful life. Because it isn’t just about human achievement – it’s about human potential.

If you do what you love and pursue what you’re passionate about, it will take you to the right place and help you live a life of meaning. By following your own inner ambitions, outward success will follow. Montblanc introduces Stan Wawrinka as its new mark maker. The partnership underscores the Maison’s focus on celebrating the exceptional individuals who give new meaning to the pursuit of success in the 21st century. Tennis champion Stan Wawrinka is known for his unrelenting determination as a tennis professional, often beating the odds to become a 3-time Grand Slam Winner, 16 Tournament Title Holder and an Olympic Champion. He embodies the values of those who are changing the face of what success means today – an unrelenting passion for what he does, a willingness to make things happen paired with an inspirational mind-set that makes him stand out.

“Stan Wawrinka is the epitome of that what it means to overcome adversity, and achieve greatness both on the court and off the court. He is determined in his pursuit of being the best he can be, but it’s always driven by a higher purpose and the love of what he does. We are delighted to be partnering with him to share his journey inspire others to achieve their own purpose,” says Delphine Favier, Managing Director Montblanc Switzerland.

“Montblanc became part of my professional and personal life years ago as their products are real life-companions and I am delighted to integrate the Mark-Maker family. The brand’s continuous search for excellence and reliability matches my values and overall attitude: I’m trying to be the best player I can be and push myself to my limits thanks to my passion for tennis,” says Stan Wawrinka.

Fotos: Montblanc

Without Compromise

He actually only wanted a solid travel bag so he could unpack his shirts without creases and the need to iron. But the Swiss man with Indian roots and a love of Italy could not have imagined that this wish would later create his own product line. At «Brocki» Achill Prakash found exactly the model he was looking for, with the leather fitted onto a wooden frame, only unfortunately without the fashionable slant he would have liked. The outcome in Milan was disappointing, the quality he found even more so. But he did meet a 75 year old who still mastered this art. And so by complete coincidence he began the search for suitable leather and the creation of his own bag collection. The name «Alvener» comes from Rhaeto-Romanic and means black-white. The perfect name for a product that knows no compromise with regard to quality.

He found the leather in Tuscany. It is tanned without ammonia in a natural plant-based procedure. Thanks to the long production process it remains soft and extremely robust at the same time. After countless attempts a unique color was created which suits everything. Depending on how the light falls and on the surroundings, it may appear black or sometimes brown. And the best thing: the leather develops a wonderful patina  over  time  and  becomes  increasingly  more  beautiful the  more it is used. The search for the perfect zip was not easy, each link should snap in cleanly and with Swiss precision without sticking. At the Paris trade fair a small producer from Bergamo recognized the Swiss man’s passion and consented to an order quantity which every other retailer would have turned down with a smirk.

That’s how the precious zip in gold and dark green from the Lombardy family company was integrated into the material in an unpretentious and yet accentuated way. The inter material was also selected with the same degree of care – wool interwoven with wood of the highest quality from the English manufacturer Holland & Sherry, which holds for years without ripping. Here again no compromise, not even on the interior.

An Alvener bag is produced on a small scale. It takes roughly 16 hours until the Signature Weekender has been made by hand. However, the price is honest, like the product itself.

Photos Copyrights: Achill Prakash

Are you good at gifting?

Come in

The generous season

At Editions de Parfums Frederic Malle our many styles of perfume, composed by the world’s best perfumers, means we have a truly kaleidoscopic range from which to select the perfect gift.

The gift that says I was thinking of you, I care, I remember…, or perhaps just, I hope this brings you joy. From the extravagant, to the whimsical, to a piece of timeless artistry. Great gifts come from the heart. Generosity is an attitude. Our credo: Make it truly personal. Find a gift that is as unique as its owner, a gift that is a perfect match, a gift that will wrap him, or her in luxury, and will be the perfect reflection of the person wearing it. It’s not always easy but we’re here to help. Creating joy for others requires time and consideration, so to seek out the exceptional, the exquisite and the truly memorable. We offer so many different things, so many possible gifts surprisingly numerous and original. Perfumes, of course! But also home scents: candles, rubber incense, perfume guns, linen sprays, hand creams and soaps…. As well as many other items that will dazzle and enchant you.

Share the love affair

Perfume is a powerful thing. Whether it’s your signature scent as you kiss someone good bye, your exquisite trail as you leave a room, or the particular mood that evaporates throughout your home to change its atmosphere, or even the lingering whiff of perfume on sheets. This season, share our luxurious and eclectic magic. Discover Editions de Parfums Frederic Malle’s dazzlingly wide selection of gifts. Each one a true piece of design, a true piece of perfumery. Choosing a perfume for oneself is a deeply personal experience. But choosing one for someone else can be a way to say what is often left unsaid. It needs care and attention. Taking the time to put yourself in someone else’s shoes, to imagine their desires, is an intimate act. An attention that requires empathy and often affection.
From a simple thank you, or to say “I love you”. Our curated selection of gifts offers something for everyone. We’re here to help you find the perfect gift, the one that will resonate. Come into one of our stores for a consultation with a perfume specialist, or explore our gift-guide on-line, or leave things open with one of our gift-cards. Finding the perfect gift can be an interesting and wonderful experience. Explore, select, take home. At Editions de Parfums Frederic Malle, one can also offer the gift of an in-store consultation at the end of which one will walk home with the perfume of his, or her choice. Luxurious, happy, mistake-free gifting.

Works of art that show the passing of time

Making tradition fit for the future

Founded in 1755, Vacheron Constantin is the oldest operating watchmaker in the world. As style and heritage director, Christian Selmoni supervises the coexistence of the analogue and digital world. ADAM met up with the profound brand connoisseur for a talk.

ADAM: How do you safeguard and preserve your watch making treasures for the future, without being left behind by the digital world?

Christian Selmoni:
It is imperative that you decide whether you want to safe- guard the craft or the product … Let’s begin with the craft.
I believe that the digital and analogue world work well together. One does not exclude the other. We place great importance on showing the successes and qualities of our Haute Horlogerie in the best light. It’s a matter of extensive know-how, tradition, classics and not least of all aesthetics. For us it is crucial to conduct the tradition of manual finishing, every watch part is polished and embellished by hand. The entire watchmaker’s knowledge is mechanical by definition. Today almost no one buys a watch to read the time. We all have some sort of gadget for that.

What is special about a watch nowadays?
A watch is a beautiful object and a work of art that also shows the time. It is expected of Vacheron Constantin that we preserve our Haute Horlogerie, which originated in the middle of the 18th century.

Is it even possible to digitalize this legacy? If so, how would you go about it?
We definitely have no plans to tackle that issue. The discussion is contradictory to the values of the company. Our position in Haute Horlogerie demands that our watches are and remain mechanical. We do not entertain any fears because of smart watches. They require a completely different technology which we incidentally do not command. We can leave this business model to others.

What are the plans for digitalization of your archives?
There are two answers to that question. We digitalize everything we can from our archives. Letters, documents, it is a large task. Nevertheless we still retain the documents in physical form. Digitalization is not mandatorily the best and only solution. You only have to think of the floppy disc from 30 years ago.Today these devices and data carriers no longer function. Digitalization makes sense but we also have to be able to work with the original documents. At the same time we always have a back up and can work with archive material without exposing it to any risk of damage.

Which is Plan B? The physical archive or the digital?
In the Heritage Department we work both with the physical as well as the digi- tal archive every day. If we are looking for a certain watch model, we research electronically. However, we always check this information in the physical archives. We treat it with great care. We respect the support from that era. After all from the 18th century until the 80s we only had physical archives. The big problem is the period from the 80s until today, because there are no longer physical archives, everything is digital. The result is that the amount of electronic documents is exploding. The volumes of data are gigantic. We have to regularly make triages, which entails a lot of work for the employees. We have to sensitize them not to delete every- thing. It is a huge opportunity to preserve important documents for the future. The design and creation departments have to transfer their data into the Patrimoine. In the case of prototypes we only need one archive. The euphoria about digital pos- sibilities has faded somewhat.

Design plays a large and significant role in the watch industry. How important is it for your new watch collection?
Design is of vital, central and capital importance. The question of how one clothes a watch is of crucial significance. Our designs work using classic codes. In my previous position as a design director I confronted the question of which design represented the style of Vacheron Constantin best. For me it is elegance, refinement and a certain level of discretion. Those are unshakeable codes. You do not even have to put them down on paper; they are the natural signature of our company. Vacheron Constantin is timeless, classic, refined. Design is more important than ever. The market is extremely competitive. It is imperative to have your own aesthetic identity.

Your company headquarters is in a remarkable building. Can architecture influence the look of a watch?
I consider myself very fortunate to be part of the oldest manufacturer that has always been active since1755. That is why we have this wonderful archive with documents, illustrations and photos. There are 1500 watches in our collection. If we need inspiration we generally look there first. For me it is a veritable treasure. We use the past to create modern watches. The past helps us to capture the essence of the design and continue to tell our history and not to copy it. In contrast architecture can additionally nourish this universe. Our building was constructed in 2004 by the famous architect Bernard Tschumi. He created an aesthetic signature, based on our emblem, the Maltese Cross. He stylized it to an extremely high level. We work here in an interesting tension field between traditional craft and a very modern building.

What skills does a Style & Heritage director need in a watch manufacturing company? What are your particular talents?
A good question. If only I knew! I think in my case this development is the advancement of my previous work. I was design director and now I manage this department with one creative eye. It is one of my responsibilities to single out those watches from the Vacheron Constantin legacy, which have details that are interesting today.

How did you acquire your knowledge about the long company history?
I have spent almost my entire career at Vacheron Constantin. That’s why I know so much about the company history. I be- gan as a sales executive. I was always very interested in products. Then I was direc- tor for manufacturing and from 2002 until 2017 I was in charge of brand creation and development. In the different stations over the years I was able to build up a very deep knowledge of the manufacture and products. Today I have been entrusted with the task of preserving the rich cultural legacy of Vacheron Constantin and preparing for the future. It’s not just about watches but also about our customers and the company history. Today people are very interested in the vintage sector. We show a lot of interesting vintage related issues on our Instagram account Thehourlounge.

Does Vacheron Constatin also sell vintage-watches?
Yes, since 2017 we have a program called Les Collectionneurs. We rebuy vintage watches from the 20s through to the 70s, at auctions for example, bring them back into working order and sell them again. We cannot buy them at an inflated price, as we have to be in a position to sell them at a sensible price. That is a challenge. The volume of this business is small, but it is a fantastic opportunity to talk about the brand using relatively simple means. In this way we keep our legacy alive.

Design is of vital, central and capital importance.
The question of how one clothes a watch is of crucial significance.
Our designs work using classic codes.

Who is interested in vintage watches?
I meet a number of young clients between 25 and 38 years and they are really interested in these vintage watches.

Isn’t a new vintage model also selling very successfully at the moment?
You mean the new version of «Chronograph Corne de Vache» from 1955. This watch is a classic of great design. In 2013 we started to produce it again. It is extremely successful. We just brought out a steel version.

Does art influence your work? If so, what type of art inspires you?
I appreciate art as a layman. But I don’t collect it. I am more inspired by art crafts from different cultures and civilizations. I particularly love the folk art museums in Japan and Mexico. I also love Street Art in New York.

Vacheron Constantin has established a connection to the famous Abbey Road Studios in London…
Yes, musical affinities and joint creative endeavours are at the core of this part- nership with Abbey Road Studios, which is based on common values entirely in tune with the new “One of not many” communications campaign.

What type of music would you compare to Vacheron Constantin? If the company were a piece of music, which would it be?
A modern jazz quintet with an excellent soloist. Jazz is music with soul, that’s why it suits Vacheron Constantin so well.

Vacheron Constantin’s claim is «One of not many». Where did it come from?
Our beautiful watchmaker craft is small in comparison to other sectors. Roughly one billion watches are produced per year. Of these only 157 000 are from the high watchmaker craft. We are very small.

How do you explain your watches for someone who is not a watch aficionado?
I simply explain the Haute Horlogerie. We make authentic watches of very high quality with an unusual finish. They survive the test of the centuries. It is the sum of Horlogerie. It is not about quartz against mechanics. We strive for perfection and that has its price.

Jaeger-LeCoultre presents the Master Grande Tradition Tourbillon Céleste

Jaeger-LeCoultre presents the Master Grande Tradition Tourbillon Céleste at the Venice International Film Festival

In 2019, Jaeger-LeCoultre celebrates the 15th year of its partnership with one of the most prestigious events in cinema, the Venice International Film Festival. Jaeger-LeCoultre has been the main sponsor of the film festival for over a decade, most notably by honouring personalities who have made significant contributions to contemporary cinema with the Jaeger-LeCoultre Glory to the Filmmaker Award.

This year, la Grande Maison brings the brilliance of a star-studded night sky down to mingle with the more earthbound constellations found on the red carpet of the Mostra. A new edition of the Master Grande Tradition Tourbillon Céleste, will be presented during the 76th edition of the oldest film festival in the world, scheduled for 28 August to 7 September 2019.

The best films can redefine the most quotidian experiences, elevating life to art. In line with this approach, the Jaeger-LeCoultre Master Grande Tradition Tourbillon Céleste features a different perspective on time itself, with an orbital flying tourbillon that makes a complete turn of the dial over the course of 23 hours, 56 minutes and 4 seconds. This unusual time unit is the length of one sidereal day, calculated with reference to the more distant stars instead of the Sun.

The dial itself depicts the night sky of the Northern hemisphere, showcasing the constellations of the zodiac calendar framed by an outer ring displaying their associated symbols. A tiny gold marker, seen just beyond the orbit of the flying tourbillon, revolves around the dial annually, an indication of where we are within this alternative and ancient star calendar.

Differentiating this model of the Master Grande Tradition Tourbillon Céleste from previous versions is its contemporary and arresting new design. At first glance, the dial has been simplified in terms of textures and indications, but it has in fact gained an additional dimension which is visible only in low light. The hour markers and constellations have been filled with Super-LumiNova™, evoking the glow of heavenly bodies on a clear night.

An elegant and contemporary case, part of the new generation of case design set by this January’s Master Grande Tradition Gyrotourbillon Westminster Perpétuel, encloses the 334-component calibre 946 of the Master Grande Tradition Tourbillon Céleste. A complex blend of surface textures, from satin finish to micro-blasting and mirror polish, comes together in a 43mm white-gold case that perfectly complements the deep blue dial and the roseate hue of the constantly beating gold balance wheel.

In both its mechanical and aesthetic aspects, the Master Grande Tradition Tourbillon Céleste takes us beyond the everyday. It is the rare timepiece that captures the rhythms of daily life in parallel with the movements of the universe.

An Affinity for the Extraordinary

Jaeger-LeCoultre has developed unparalleled expertise in a wide range of horological métiers since it was founded in Le Sentier in 1833. Today, the Manufacture Jaeger-LeCoultre practices no fewer than 180 watchmaking and watch-related skills in its Vallée de Joux facility, many of them honed over decades and enhanced by in-house innovation.

The orbital flying tourbillon featured in the Master Grande Tradition Tourbillon Céleste was first seen in the 2010 Master Grande Tradition Grande Complication, a chiming masterwork that exemplifies the savoir-faire of Jaeger-LeCoultre and its role in expanding the field of high complication.

The flying tourbillon is uniquely combined with yet another area of mechanical watchmaking dominance for Jaeger-LeCoultre – the sidereal indication of time, which appears in both masculine and feminine collections of La Grande Maison.

Rendez-Vous Celestial

Jaeger-LeCoultre presents two new interpretations of the Rendez-Vous Celestial, inspired by the beauty of the Aurora Borealis

For the Jaeger-LeCoultre Manufacture, the night skies are eternally fascinating, not only for their magnetic beauty but because they hold the key to mankind’s ability to measure time.

Our days, nights and seasons are determined by the movements of the stars and phases of the moon, and watchmakers rejoice in the challenge of capturing the vastness of the cosmos within the tiny dimensions of a wristwatch.

Revisiting its much-loved celestial theme on the occasion of 76th Venice International Film Festival – La Biennale di Venezia, Jaeger-LeCoultre is delighted to present a magnificent new interpretation of its alluring Rendez-Vous Celestial watch for women.

Rendez-vous celestial

The Northern Lights: Aurora Borealis. Named after the Ancient Roman goddess of the dawn, and visible only on the darkest nights near the Arctic Circle, this awe-inspiring phenomenon has fascinated mankind since the beginning of time. Of all the mysteries of the cosmos, none seems more enigmatic than this.

A pair of beautiful Rendez-Vous Celestial jewellery watches pays homage to this otherworldly spectacle, capturing the vivid greens, purples, pinks and blues that stream and dance across the sky.

When Jaeger-LeCoultre introduced the Rendez-Vous in 2012, it was a rare example of a high-complication watch created specifically for women; since then, this mechanically sophisticated and visually entrancing timepiece has been reinterpreted several times, in different materials. In this new ‘Northern Lights’ edition, mother-of-pearl and multi-coloured sapphires take centre stage, uniting two of the Metiers Rares® that Jaeger-LeCoultre has so thoroughly mastered – gem-setting, and hand-painting.

Asymmetrical in composition, the dial is formed of two sections, set at different heights. On the upper section, the curvy Floral numerals – a signature of the Rendez-Vous collection – are graduated in size, to form a crescent that hovers above the lower dial. Outlined by an elliptical band of pink gold that draws the eye deeper into it, this lower section carries a hand-transferred imprint of a star chart, together with the signs of the Zodiac and names of the months. Displaying the night sky as it appears above Jaeger-LeCoultre’s home in the Vallée de Joux, the star chart shows the changing positions of the constellations in real time. The automatic mechanical movement Jaeger-LeCoultre Calibre 809/1 turns the disc counter clockwise in relation to the stars, almost imperceptibly, in step with the rotation of the Earth in 23 hours, 56 minutes and 4 seconds.

For the ‘Northern Lights’ edition, both sections of the mother-of-pearl dial are hand-painted with swirls of colour that reproduce the ethereal patterns of the Aurora Borealis – flowing seamlessly from the upper to lower dials. Shades of green and turquoise set the tone for one model; purples and blues dominate on the other – the colours intensified by the glowing mother-of-pearl beneath them. As the sky disc turns, the pattern of the background colours gently shifts, in a subtle echo of the dancing movement of the aurora.

A hand-polished golden star – emblem of the Rendez-Vous collection – is set on the edge of the dial; by turning the second crown, it can be moved into position to mark the time of a special rendezvous.

The rich tones of the dial are echoed on the bezel, which is set with a dazzling, colour-graduated circle of 64 baguette-cut sapphires. To complete the gem-set case, the lugs and two crowns are highlighted with diamonds. A matching alligator strap in turquoise or violet completes these rare timepieces.

This joyful expression of the cosmic world is brought to life by Calibre 809/1, a self-winding movement developed and produced within the Jaeger-LeCoultre Manufacture. Created specially for the Rendez-Vous Celestial, this technically sophisticated movement incorporates a calendar mechanism to rotate the celestial disc in cadence with the changing night sky.

While the complex movement is testament to the precision and technical skills of La Grande Maison’s finest watchmakers, the finishing and decoration of the movement, displayed beneath the transparent sapphire case-back, reveals their artistry. Fine decoration and finishing includes such details as blued screws, circular graining, Côtes de Genève and the pink gold signature winding rotor with Côtes de Genève decoration

Offered in a limited edition of 18 pieces of each model, the new Jaeger-LeCoultre Rendez-Vous Celestial brings together La Grande Maison’s artistic skills and technical acumen in a fitting tribute to the beauty of the night sky.

Fashion, Sport and Style

BOSS and Porsche host a joint event in New York

With Formula E Season 5 set to come to an electrifying conclusion in New York this weekend, BOSS and Porsche teamed up to celebrate the innovative street racing series and reveal new facets to their unique partnership.

Hosted by HUGO BOSS CEO Mark Langer, the #RaceAhead event took place at Pier 17, overlooking Brooklyn Bridge. More than 500 guests enjoyed a sneak preview of the innovations arriving in Formula E Season 6 and the Porsche x BOSS capsule collection for Fall/Winter 2019. The new Porsche Motorsport Teamwear by BOSS was also unveiled for the first time in New York. Notable guests such as Dylan Sprouse, Barbara Palvin, Mark Webber, and Nico Rosberg, were also in attendance for this captivating celebration.

Merging innovation and sophistication, the Porsche x BOSS capsule takes inspiration from the sleek lines of a Porsche sports car, and includes both tailoring and smart- casual pieces. Sharp silhouettes, powerful details, and distinctive curves are all engineered to perfection, to highlight the powerful design ethos of both brands.

HUGO BOSS began its partnership with FIA Formula E in 2017, and joined forceswith the icons of the automobile industry, Porsche, in 2019, continuing the brand’slong and successful association with motorsports.

The final races of the Formula E season took place Saturday, July 13 and Sunday, July 14, at the Brooklyn Cruise Terminal in Redhook, Brooklyn.


Breitling introduces its new boutique concept to the media at Jelmoli in Zurich. This is the first Breitling boutique in the world to feature a bistro bar along with the watches that have made Breitling one of the world’s leading brands.

This new concept is based on the distinctive industrial loft design elements that are already a defining part of Breitling’s top boutiques, and the unique gastronomical concept will soon be rolled out at other key locations. Breitling CEO Georges Kern is excited about introducing the bistro bar concept at the boutique in Jelmoli: “We are proud to be working with Jelmoli, a store that has established itself as a true retail innovator. We wanted to open our first bistro bar in Switzerland, so Jelmoli in Zurich is the perfect place to kick off this open concept, which is completely free of barriers, inviting people to come in. It perfectly reflects the inclusive character of our brand.”

In addition to being one of the world’s most desirable retail addresses on Zurich’s famed Bahnhofstrasse, Jelmoli will be responsible for the unique gastronomical offerings in the new Breitling bistro bar. The offering includes an expertly curated wine and champagne list along with signature Breitling cocktails, such as the Chronomat Punch, the Navitimer Paloma, and the Superocean Refresher. Special coffees are also on offer in the bistro bar, including Breitling’s exquisite house mix, an Arabica blend roasted weekly at Carasso in Geneva. Every cup is brewed in a Leva machine, one of only 90 ever produced by La Marzocco in Florence, Italy. Its groundbreaking design and advanced technology ensure the rich, full flavor of the coffees served in the bistro bar.

Lunchtime visitors to the bistro bar will have the opportunity to enjoy a unique dining experience. Breitling and Jelmoli are developing some tantalizing new ideas for dishes that will whet any appetite. Further details will be announced soon.

Franco Savastano, Jelmoli’s CEO, talked about his company’s partnership with Breitling: “With the opening of the world’s first Breitling boutique to include a bar and bistro and based on an innovative food concept, Jelmoli has been able to complement and extend its diverse and increasingly important catering offerings. It is the 11th gastro concept that we have implemented. In addition, we are giving one of Switzerland’s leading – and coolest – watch brands a platform where it can develop and present its entire universe. Our common goal is to create an adventure world for our customers.”

For more than a year, Breitling has been introducing its urban loft boutique concept and the reception has been enthusiastic. Each boutique offers its customers a casual but stylish modern retro ambience that allows visitors to explore the brand’s watches in a relaxed, unhurried atmosphere. The boutiques with bistro bars will offer even more reasons to discover the world of Breitling. On May 18, 2019, the Breitling bistro bar boutique’s doors will be open from 9:00 a.m. to 8:00 p.m., and events are scheduled throughout the day, including a specially catered breakfast, lunch, and dinner, a live DJ in the afternoon, and an entertaining show bartender in the early evening.

Fotos: Breitling

Golden times

Balancing Retro Charm and Modern Contrast

The new Manero Flyback Chronograph cuts a timeless and refined figure on the wrist. Taking design cues from Carl F. Bucherer models from the 1960s and 1970s, the timepiece captures the spirit of these bygone eras. The smooth curves of the 43 mm case in 18 k rose gold have been inspired by the watches of those decades, as have the timepiece’s other carefully considered design elements: convex sapphire crystal, striking mushroom push buttons, perforated rose gold-colored lancet-shaped hands, and wedge-shaped applied indices.

The decidedly vintage flair of the new model is beautifully balanced by its modern elements. The black sunburst-finished dial pops against the two silver-colored totalizator subdials – a small seconds display and a 30-minute counter – while bold red accents such as the “Flyback” lettering and the outline of the chapter ring add another stunning contrast. The handsome horological package is rounded out by a slim stopwatch second hand in red, a tachymeter scale, and a date display at 6 o’clock. The strap is crafted from dark gray kudu leather with a suede finish and features red contrast stitching along with an 18 k rose gold folding pin

No Compromises Necessary: The Utmost in Sophistication and User-Friendliness
The beauty of the Manero Flyback is not just limited to its exterior. It is powered by the CFB 1970 caliber automatic movement with 42 hours of power reserve, which is beautifully decorated with intricate circulargrain finishing and Geneva stripes. Its column-wheel mechanism has a long tradition in watchmaking. Its complex chronograph movement is considered to be especially elegant and makes starting, stopping, and resetting incredibly easy. The flyback function of the chronograph is also particularly user-friendly: a simple push is all that is needed to reset the stopwatch second hand and get it going again. The beating heart of the watch can be admired through the see-through sapphire-crystal case back.