With elegant lines and racy elegance, the renowned Italian design studio “Pininfarina” has been enriching the automotive world with extravagant designs for almost 95 years.

The story of Pininfarina began in 1930 when its founder, Battista “Pinin” Farina, dedicated himself to the design and details of limited-edition luxury sports cars. The Turin-based car body builder became famous primarily for its work for Ferrari, but in total, Pininfarina designed over 1,200 vehicles – from sports cars to compact cars. ADAM spoke with chief designer Dave Amantea about the challenges of design, and groundbreaking developments, in the age of electric mobility.

ADAM: You’ve received numerous awards in recent years. I assume it’s going well for you?
Dave Amantea: The awards are a great honour and at the same time bring with them the responsibility to live up to the Pininfarina name.

What is the significance of electri-
fication for Automobili Pininfarina?
The electric age has just begun, and the best is yet to come. Electrification allows us to set new design standards and pioneer new innovations. The “Battista” is the first Italian electric hypercar to be homologated, featuring cutting-edge technologies and a captivating silhouette that at the same time honours Pininfarina’s heritage. This car is already an icon, and expectations are accordingly high.

Can one already speak of an icon after just a few years?
A car becomes iconic not only through its design, but also through its per-
formance, innovation, and exclusivity. With almost 2,000 hp and world-leading technology, the Battista is unique – and limited to just 150 units.

What would the founding father Battista “Pinin” Farina say if he could see his namesake car?
I hope he’d say “WOW,” and I think he’d look down on us and our design with pride. He was a visionary, and his 1959 prediction that cars would free themselves from the internal combustion engine has now become reality.

What significance does the Battista have for the company?
As the most powerful Italian car ever produced, it is the first model to bear the Automobili Pininfarina name. The Battista symbolises our motto: “Dream Cars. Made Real”.

What advantages does the design of an electric car offer compared to a combustion engine?
The architecture of an electric car offers greater freedom to create a perfect silhouette and a low centre of gravity. Our goal is to combine beauty and technical excellence.

In 2023, Automobili Pininfarina unveiled three cars!
It was a spectacular year with the unveiling of the Battista Edizione Nino Farina, the B95 Barchetta, and the design concept of “PURA Vision.” The Battista connects us to the present, while PURA Vision defines the future.

What is behind the concept of “PURA Vision”?
It is the essence of timeless design, inspired by iconic Pininfarina vehicles of the past. Our goal was to create a clean, elegant design language that will shape future models.

What was the response to the B95 at Monterey Car Week?
Fantastic! It was exciting to see how enthusiastically the audience and press reacted. The bold presentation was exactly the right step.

Where did the inspiration for the B95 come from?
We combined the spirit of an open-top Le Mans racer from the 1960s with the futuristic design of modern F1 cars. The model was also inspired by Pininfarina classics such as the Maserati Birdcage 75th, Ferrari Testarossa Lamelles, Pininfarina Abarth Prototype, Pura Vision, and Battista.

What challenges need to be overcome to maintain the lead over the competition?
We need to take risks and drive innovation. Developing an electric hypercar with nearly 2,000 hp is an enormous challenge, but essential for our future.

Will Automobili Pininfarina target other vehicle categories in the future?
Yes, but step by step. Nevertheless, we want to preserve our “Pininfarina soul” and focus on exclusive small series.

You were named by Bloomberg as one of only 50 people on Bloomberg Businessweek’s 2023 “Ones to Watch” list. Your thoughts on that?
It is a great honour and a testament to the hard work of my team.

How are future design trends recognised?
With vision, intuition, and a dash of luck. You have to look at the world from different perspectives and understand how people want to live in the future.

Which car impressed you the most in your childhood?
A Ferrari Testarossa, which as a child was the object of my wonder. It was love at first sight!

Is Pininfarina the reason you became a car designer?
Yes, definitely! I was born in Turin, embraced the principles of the Pininfarina school, and now work as chief designer for Automobili Pininfarina – it feels like destiny.

And if you hadn’t become a car designer?
I would design futuristic vehicles for Hollywood – no technical limitations, just pure creativity.

Photos Copyrights: © Automobili Pininfarina

The Lamborghini Temerario opens a new chapter in the era of super sports cars

The brand-new Lamborghini Temerario combines uncompromising performance with groundbreaking electrification. With its hybrid powertrain, it not only sets new standards in electric mobility but also offers the ultimate driving experience worthy of the Lamborghini name. With its 920-hp V8 biturbo hybrid engine, it is a true masterpiece, and of course, a real eye-catcher. CEO Stephan Winkelmann was also given to eulogising: “The Temerario is truly unequalled: a car in a class of its own, an exceptional and innovative vehicle, both in technical and stylistic terms.” He then went on to point out the new strategy of all luxury sports car manufacturers, which has been on almost all of their radars in recent years: electrification. Or to put it in his own words: “With the Temerario, we have closed an important chapter in the electrification strategy of our Direzione Cor Tauri plan.”

Green high-performance cars
The electrification strategy of sports car manufacturers marks a profound shift in the automotive industry. Traditionally, sports cars were known for their powerful combustion engines, which offered impressive performance and, above all, a distinctive sound. Brands such as Porsche, Ferrari, and Lamborghini have already firmly integrated this shift into their future strategies. They are all pursuing a common goal: to combine the driving pleasure and performance their brands stand for with modern electric and hybrid technology. Of course, they also want to improve their carbon footprint at the same time, which is also due to the new regulations.

Porsche was one of the pioneers with its all-electric Taycan, demonstrating that electric sports cars can be not only powerful but also suitable for everyday use. Lamborghini has followed suit with its Direzione Cor Tauri plan, setting a clear roadmap toward electrification. The goal is to present the first all-electric model by the end of the decade and to electrify all existing model series. The foundation stone has now been laid with the Lamborghini Temerario.

Tradition versus innovation
For manufacturers, electrification represents a balancing act. On the one hand, they must meet expectations for lower-emission, more environmentally friendly vehicles, while on the other, the soul of the sports car – the emotional driving experience, the unmistakable sound, and pure performance – must not be lost. This has been skilfully implemented in the Temerario. The combination of a twin-turbo engine with three electric motors is unique and reduces CO2 emissions by up to 50 percent compared to previous models. CEO Winkelmann commented: “The Temerario is not only a technical marvel, but also a statement for the future of super sports cars.”

Nevertheless, let’s quickly look at a few numbers. 920 hp has already been mentioned, along with 10,000 rpm and a top speed of over 343 km/h, plus acceleration from 0 to 100 km/h in just 2.7 seconds. The braking distance from 100 to 0 km/h is 32 metres. This is roughly the average for the braking champions among sports cars. The Porsche 911 GT3 manages 30.7 metres, the Ferrari F430 33.5 metres.

Just looks good
The design of the Temerario is naturally striking, but also functional. Lamborghini engineers have equipped the vehicle with completely new aerodynamics, increasing downforce by 103 percent compared to the previous model. The aluminium chassis has been redesigned, significantly improving driving dynamics. Head of Design Mitja Borkert describes the Temerario as “bold, authentic, and unexpected.” The vehicle combines futuristic shapes with classic Lamborghini elements such as the hexagonal light signature and the bold shark nose, which creates an aggressive look. “With the Temerario, we are giving new form to the Lamborghini design language and taking a major step into the future,” says Borkert

In the interior, Lamborghini relies on the “Feel like a pilot” principle, where the driver feels as if he or she is sitting in a cockpit thanks to the low seating position and intuitive controls. Carbon fibre and leather, as well as the newly developed Lamborghini Vision Unit system, ensure an unparalleled driving experience. “The interior of the Temerario is the perfect interplay of digital and physical experiences,” Borkert continues. The fully customisable displays offer both the driver and passenger maximum control and overview. Lamborghini has also placed particular emphasis on comfort: the Temerario offers more space than its predecessors, making it suitable for everyday use. So: get in and step on the gas. The future of the automobile is electrified, we’re under no illusions about that – but without losing the healthy thrills and emotions that a true sports car such as a Lambo offers.

Photos Copyrights: Lamborghini

For 150 years, «Zwiesel Glas» has been synonymous with impressive craftsmanship. A homage to a product that many of us have taken for granted.

Drinking from a glass – whatever the drink – is something we take for granted. However, very few people think about where it comes from and how it was created; we prefer to enjoy the content. The craftsmanship behind the production is exciting, impressive and, above all, it has a long history. The first glasses were made many centuries before Christ; the first official production record can be found on a clay tablet from the library of the Assyrian King Ashurbanipal. And even back then, in the 7th century BC, sand, ash and chalk were used. Little has changed in these substances to this day; quartz sand, potash, lime and metal oxides are still used today. The latter are primarily used for colouring.

A world leader, a world favourite

Today, around 39.5 million tons of glass are produced in Europe every year. In Germany, the company «Zwiesel Glas» is synonymous with modern, high-quality and beautiful glass variants – and has been for more than 150 years. This is appreciated by the catering and hospitality industry in particular. It’s no wonder that we were once again named «World Market Leader Champion» this year. And for the seventh time in a row. Zwiesel Glas produces up to 60 million glasses a year – with a very unique sound. Or as it is called internally: «Glasses with a special note». Glassmakers can recognise a Zwiesel glass by the sound it makes when it is hit discreetly.

In addition to quality, Zwiesel glass also focuses on design. And also very successfully. The «Symbiosis» decanter received the «Iconic Award: Innovative Interior 2024» in the product design category this year. However, resting on these laurels is not in the company’s philosophy. Or as company owner Dr Andreas Buske says: «We are very proud to have been recognised as world market leader again in 2024. This title is a nice confirmation for us, but at the same time further incentive to become the worldwide brand for all the moments that make life special.»

Nice motivation, because yes, even if we often unconsciously hold a glass in our hand, we have not forgotten many of the moments in which we toasted with it. «Cheers!» «Santé!» «Prost!» «Jámas!» «Skål!»

Photos Copyrights: Zwiesel Glas

Learning from nature. IRÄYE products contain an active ingredient that regenerates the human lymphatic system.

The founding fathers, Professor Michael Detmar and Dr Epa Gousopoulos, carried out extensive research over a long period to reach their goal. It took around 20 years to develop the perfect skin care product that activates the lymphatic system and thus ensures a radiant complexion. Using external influences to highlight inner beauty, to simplify the
process somewhat. And no matter whether the product is «The Shaping Body Cream», the «Eye Revive Cream» or the «Radiance Firming Serum», the IRÄYE brand is revolutionising skin care.

Prof. Michael Detmar and Dr. Epa Gousopoulos

A real Booster

The human lymphatic system is our own internal vacuum cleaner. Unfortunately, as with all «devices», its performance decreases over the years. And that’s what happens here too. Keeping with our example, the by Detmar and Gousopoulos developed Lymphactive™ complex essentially performs a general overhaul. The products available under the name IRÄYE contain five plant-based activators that renew the lymphatic structures of the skin and therefore ensure the natural repair process. And in the long term. Harmful oxidants, metabolic waste and cell debris have no chance. Studies confirm this, because IRÄYE products with the Lymphactive™ complex increase lymph activation by almost 300 percent.

One for all

There are currently three products under the IRÄYE brand that, thanks to the new active ingredient, have been proven to tighten the skin and fight cellulite. And the best thing is: all the products are suitable for all skin types and either gender. «The Shaping Body Creme» provides moisture and at the same time reduces unwanted water retention. The «Eye Revive Cream» also has the same effect, making puffy eyes and dark circles a thing of the past. And the «Radiance Firming Serum» ensures an even complexion. Fine lines and wrinkles will disappear within a few weeks after the first and then regular use.

Demonstrably better

Professor Michael Detmar and Dr Epa Gousopoulos investigated more than 2,200 plant extracts to decide on the five that would create the perfect mixture and thus the revolutionary Lymphactive™ complex mentioned. But the effort was really worth it, because around 9 out of 10 people confirm that their skin feels firmer, healthier and looks brighter as a result of using the products.

The IRÄYE brand is revolutionising skincare. All the products are suitable for all skin types and either gender.

Photos Copyrights: IRÄYE

For more than 100 years, the Boesch brand has represented unique watercraft like no other and has revolutionised the world of motorboats with its «Boesch Horizon Gliding Technology».

There are things that you have to have experienced yourself just to be able to understand them. Simply because you really felt it. One of these things is riding a Boesch boat. Thanks to the Horizon Gliding technology developed and constantly refined by the Swiss family that owns the company themselves, the ride feels as if you were floating above the water, becoming one with the horizon. This makes both relaxed tours and water skiing competitions unique experiences of their own.

Not higher, but faster

For more than 100 years, the name Boesch has represented exceptional watercraft. And innovative strength, too. After all, it is thanks to Walter Bösch that boats can cruise at such high speeds nowadays while still safely gliding through the water. Back in the 1920s, gliding boats became a trend and were something Mr Bösch knew how to construct. Still, as a trained boat constructor. Mr Bösch had a completely different idea of how a boat should move.

He really wanted a fast vehicle, something sporty. However, the hull shape of the boats at the time made this impossible, from a purely physical point of view, as they were merely displacing water. But Walter Bösch found an answer to this by taking his cue from seaplanes. At the same time, it was also clear to him that he didn’t want to build boats that pointed their noses skywards, but rather a fast boat that moved horizontally to the surface of the water. The rest is history still being written.

Both strong and beautiful, all at the same time

Today, just like in days gone by, Boesch boats are among the most innovative, but they are also among the most beautiful. Every single one is a perfect combination of wood and leather and a real powerhouse inside: the Ilmor MV8 with a 5.7 litre displacement is one of the most powerful and robust engines in the motorboat sector. Nonetheless, it can optionally be replaced in a Boesch boat by an even more powerful Ilmor MV8 engine with a 7 litre displacement.

And with regards to the instrument panel, the Swiss watch manufacturer IWC is a strong partner, too. In addition to the high-quality standard equipment, individuality is a must. This means that many details are customised at the customer’s request.

Just a bit more elegance and excellence make the difference

The company itself is now run by the 4^th generation, but still in the spirit of the founder. You might perhaps already have realised that the family name is Bösch, yet the company is called Boesch. This is not due to an error on our part. It was simply because another, somewhat larger company was afraid that Bösch would be confused with Bosch too quickly. But the additional «e» in the name emphasises the excellence of the boats once again. And they have rightfully earned it.

Photos Copyrights: Boesch