He is one of the greates artists of our time: Lenny Kravitz. Jaeger-LeCoultre is therefore delighted to be able to present the American as their new ambassador.

«We weren’t put here to be miserable. We were put here to do the best we can, and we should take our energy and improve our state of being,» Lenny Kravitz once said in an interview. And what could better describe the pursuit of perfection and ceaseless self-improvement? In everything one does, the goal should be to elevate oneself to a new level. What the 59-year-old rock musician so aptly puts in a nutshell is an excellent description of the values that are also promoted at Jaeger-LeCoultre.

So it was actually only a matter of time before the Swiss watch manufacturer and the world-famous star entered into a collaboration. Now the time had come and both are happy about the new partnership.

A man with his own style
Unyielding and original, Kravitz forges his own path and has a clear vision of what he wants to achieve artistically. He always has his finger on the pulse. «With his artistry, inventiveness and ability to transcend genres, Lenny embodies the values and style of Jaeger-LeCoultre», says Catherine 
Rénier, CEO of Jaeger-LeCoultre. «We are delighted that he is a representative for our company.» As the new ambassador, Kravitz, who is also a photographer, designer and actor, champions all Jaeger-LeCoultre designs. But he admits that he has a favourite: the Reverso. That’s why he wore this watch at the Oscars in 2023, stylishly paired with a black silk jumpsuit and layered jewellery. «Function is important,» says the singer himself. «But how the watch looks and how it fits on the wrist plays an important role. I have to be able to identify myself with my watch.»

With the Jaeger-LeCoultre designs, he has found the brand that suits him. That’s why he owns more than just a timepiece from the Vallèe de Joux. «My Jaeger-LeCoultre watches feel like they’ve always been around – they suit me and their style is absolutely timeless,» Kravitz says. «You can really make these watches your own, and when you want to change the mood and atmosphere, they always fit the bill. It’s as though they become one with you.»

Or, to sum up with the lyrics of one of his songs:

“And you,
you belong to me too,
you make my life complete,
you make me feel so sweet.”

Photos Copyrights: Jaeger-LeCoultre